SEO Specialist

Roles and responsibilities
The SEO Specialist has broad digital marketing knowledge with a strong expertise in SEO. Their primary responsibility will be to support clients with on-page and off-page optimization, technical SEO enhancements, and keyword-targeted content recommendations to drive organic visibility and rankings. The right person will also have broad understanding of digital marketing and the ability to perform basic cross-functional tasks within SEO, PPC, and content marketing.

Conduct keyword research and mapping

Optimize site structure, metadata, and content for search engines

Implement technical SEO improvements (site speed, crawlability, schema, etc.)

Set up reports and monitor rankings, organic traffic, and performance metrics

Execute competitor analysis and content gap analysis

Ability to draw insights and analysis from key metrics and performance

Manage and optimize Google Business Profiles

Build and maintain a strong local SEO presence

Recommend content opportunities to support SEO strategy

Collaborate with the Content Specialist for SEO-friendly copy

Make recommendations to the project manager and client for key optimization tactics

Execute tasks accurately and on time

Build reports and maintain client-facing dashboards and workbooks

Stay up-to-date with latest search engine trends and best practices

Ability to manage multiple projects and tasks simultaneously

Requirements

5+ years in SEO execution

Strong understanding of Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog

Proven track record improving search visibility and rankings

Comfortable in a client-facing role

Experience working with US-based small and mid-sized businesses

Experience with SE Ranking software a plus

Details

Full‑time position

Salary

Based on experience

Location

This is a remote work position with working hours based on Eastern Time Zone (ET)

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Design Services

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