Sr GTM Strategist

Overview
The Integrated Go-to-Market (IGTM) team advises Adobe's senior leadership on strategies for improved market success and customer impact across all lines of business and geographies. Our focus is translating strategy into action by aligning teams, programs, and execution across the Enterprise go‑to‑market motion. By improving coordination across functions, IGTM helps the field scale more effectively while reducing friction for customers and internal teams. Today, Adobe is at the forefront of enabling our customers' digital transformation and new experience‑led business models.

Opportunity
As a Senior IGTM Strategist (Sales Strategy & Execution), you will drive cross‑functional alignment across the global Enterprise, partnering closely with Sales, Marketing, Partner teams, PreSales, Professional Services, and Customer Success to translate integrated go‑to‑market strategies into cohesive programs and execution plans. You will help operate the Enterprise GTM system by identifying where execution is breaking down, framing clear problem statements, and mobilizing the right owners to deliver systemic fixes that scale globally.

This role requires strong judgment, comfort navigating ambiguity, and the ability to influence through shared ownership. You will regularly frame decisions for leaders by presenting options, tradeoffs, and a recommended path, and you will elevate GTM risks and breakdowns early with a clear ask and plan to resolve them.

Responsibilities

Diagnose GTM execution breakdowns by synthesizing data and field input into clear problem statements, root‑cause hypotheses, and recommended actions.

Escalate risks and decisions early with concise options and tradeoffs, and drive alignment to a decision and a path forward.

Lead cross‑functional workstreams that deliver systemic fixes, ensuring solutions scale across regions.

Translate strategy into repeatable execution mechanisms such as operating rhythms, governance, templates, and playbooks that improve consistency and adoption.

Clarify roles, dependencies, and success measures across the ecosystem so teams operate as one integrated motion across the customer lifecycle.

Establish insight‑to‑action loops that track commitments to completion and confirm that fixes are adopted and improving outcomes over time.

Qualifications

5+ years of enterprise marketing or SaaS experience in Strategy, Sales Operations, Marketing, Consulting, or Pre‑Sales.

Strong GTM experience and understanding of a SaaS customer lifecycle, sales cycles, and the factors that drive sales success.

Outstanding problem‑solving and analytical skills, including comfort developing hypotheses and crafting recommendations focused on the biggest opportunities.

Experience leading cross‑functional workstreams, aligning stakeholders, managing competing priorities, and driving progress through influence rather than authority.

Excellent communication skills, including the ability to clearly convey complex ideas verbally and in writing, and to frame decisions for senior leaders.

Strong project management skills and the ability to prioritize and balance multiple initiatives in a dynamic and evolving work environment.

Desirable but Not Essential

MBA or equivalent advanced degree.

Experience designing or operating cross‑functional GTM models across Marketing, Sales, Partners, and Professional Services.

Experience leading company‑wide launches, transformations, or execution frameworks that require sustained cross‑functional alignment.

Background in GTM Operations, Revenue Operations, or strategic Enablement roles focused on operating model design, adoption, and execution effectiveness.

Technology sales or management consulting experience.

Pay Range
U.S. pay range for this position is $125,500 – $226,700 annually. In California, the pay range is $156,500 – $226,700. Salary may vary by location and by job‑related knowledge, skills, and experience.

Equal Employment Opportunity
Adobe is an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

State‑Specific Notices

California – Fair Chance Ordinances : Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado – Application Window Notice : The application window will remain open until at least the specified date and time in Pacific Time, in compliance with Colorado pay transparency regulations.

Massachusetts – Legal Notice : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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