Head of Marketing

Overview
We are seeking a visionary

Head of Marketing

to craft the story of how Ethereum achieves institutional adoption. You will own the marketing function end-to-end, reporting directly to the CEO, and drive strategy, narrative, and execution to position the organization as the bridge between Wall Street and Web3. This is a high-impact leadership role where you will set brand direction, orchestrate product launches, and amplify messaging across both institutional finance and crypto-native communities.

Location:

NYC preferred (Remote possible for exceptional US candidates)

Employment Type: Full-time

Experience: 10+ years in marketing, brand, and GTM leadership

Compensation: Competitive base salary + equity

Benefits: Medical, dental, vision, 401(k), unlimited PTO, $1,500 home office stipend

Start Date: ASAP

Responsibilities
Strategy & Narrative

Define narratives for two audiences: institutional finance and Web3 technologists

Elevate the parent brand and manage sub-brand strategies for upcoming products

Shape messaging that balances crypto innovation with institutional trust

Content & Social

Own social presence (Twitter, LinkedIn)

Build and scale content marketing (short-form, long-form, educational)

Manage external writers to expand output

Brand & Identity

Evolve branding and visual identity across products and channels

Ensure coherence across content, design, and messaging

Web & Messaging

Own website and digital messaging

Balance stakeholder needs across institutional and crypto audiences

Events & Ecosystem Engagement

Lead presence at industry events and conferences

Host community dinners and secure speaking engagements

Strengthen ties with the Ethereum community and rally support for institutional adoption

Go-to-Market & Launches

Orchestrate high-impact launches for upcoming products

Develop BD materials, sales collateral, and infrastructure positioning

Drive rollout of institutional platforms and protocols

Who You Are

The Bridge:

Deep understanding of both institutional finance and Ethereum/Web3; able to discuss settlement pain points with credit market agents and ZK-proofs/tokenization with crypto-natives

The Owner:

10+ years in marketing, brand, and GTM; led high-stakes launches; senior marketing leadership experience

The Aesthete:

Strong eye for design; able to build a brand that is cutting-edge yet trustworthy

The Executor:

Operates with speed and quality; willing to roll up sleeves; designs scalable systems

The Storyteller:

Exceptional writer and communicator; translates complex concepts into compelling narratives; strong editorial mindset for whitepapers, reports, and thought leadership

The Strategist:

Synthesizes inputs from product, BD, and executive sessions into effective marketing strategies

The Evangelist:

Passionate about Ethereum’s role in global finance; believes “if Ethereum wins, we win”

Why Join

Front-row seat to Ethereum history

Opportunity to define the brand voice of a company transforming financial markets

Work with a high-performance, mission-driven team in a flexible, remote-first environment

Immediate impact with scope and autonomy to shape the marketing roadmap for 2026 and beyond

Significant long-term career upside in one of the most dynamic startups in Ethereum

Interview Process

Recruiter/HR Call – 30 min values and role alignment

CEO Interview – 60 min deep dive into background and experience

Technical Interview – practical skills assessment

CEO Follow-up – 30 min alignment conversation

Final Interview – 30 min with co-founder for final approval

Skills: web3, gtm, marketing, ethereum

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