Regional Sales Manager- East Coast

PREFERRED LOCATIONS: GA (Atlanta), NC (Charlotte), FL, OH (Cleveland)
THIS ROLE REQUIRES 40%-60% TRAVEL
The Regional Sales Manager, East plays a key leadership role at Jaipur Living, overseeing the performance and execution of Field Sales, Inside Sales support, and assigned regional sales resources across the eastern U.S. region. This role is accountable for driving disciplined territory execution, consistent customer engagement, and sustained regional growth. As a Front‑Line Manager (FLM), this leader ensures consistent adoption of Jaipur Living’s Sales Force Effectiveness framework (SFE365) and Customer Engagement Playbook (CEP), reinforcing structured selling behaviors, segmentation discipline, campaign execution, and multi‑category growth across Custom, SODA, and Broadloom. This position works in close partnership with Sales Management, Strategic Sales Operations, Marketing, and Customer Success to deliver performance, accountability, and premium customer experience.

Team Leadership & Regional Oversight

Lead, coach, and develop Field Account Managers, Inside Sales Product Consultants, and assigned regional sales support resources across the East region.

Establish clear expectations for performance, sales cadence, campaign execution, and customer engagement.

Conduct regular one‑on‑one meetings, team huddles, and performance reviews to reinforce accountability and development.

Ensure consistent regional coverage and delivery of Jaipur Living’s brand experience.

Territory Activation & CEP Execution

Own execution of the Customer Engagement Playbook (CEP) across all assigned territories, ensuring disciplined segmentation and structured visitation cadence.

Guide teams in applying sequenced selling methodologies, curated assortments, category introductions, and project‑based selling approaches.

Conduct bi‑weekly territory and key account strategy sessions documented in CRM with each assigned Territory Sales Manager, independent sales representative, Regional Inside Sales Managers, Sales Development Representatives, & Customer Success representatives to review growth priorities, top‑account action plans, open opportunities, competitive activity, and next‑step commitments.

Identify white‑space growth opportunities by geography, channel, customer segment, and account type, translating those opportunities into actionable regional plans that improve market penetration and strategic coverage.

Drive consistent Key Account Management practices through effective account planning, opportunity tracking, and pipeline progression.

Coach teams to deepen customer relationships through category expansion, project collaboration, and strategic account development.

Partner directly with reps on top‑account growth strategies, including account penetration, category expansion, relationship mapping, recovery plans, and competitive displacement opportunities.

Build and support senior‑level relationships with priority regional customers, key design firms, strategic retail partners, and other high‑value accounts to unlock growth, improve retention, and strengthen long‑term partnerships.

Oversee regional pipeline development in partnership with Sales Development and Marketing to ensure strong lead flow, qualification, and conversion.

Ensure effective handoff and coordination between sales development, inside sales, and field sales teams.

Monitor pipeline health, forecasting accuracy, and lead progression to support reliable revenue outcomes.

Sales Coaching & Front‑Line Leadership

Maintain a disciplined in‑field travel cadence across assigned territories, prioritizing high‑opportunity markets, strategic accounts, underperforming areas, new business development, and rep coaching needs.

Conduct in‑market business reviews with key customers, strategic partners, and sales representatives to strengthen relationships, advance opportunities, and improve local market understanding.

Reinforce strengths‑based development aligned to SFE365 expectations, including standards for CRM discipline, pipeline quality, and rep effectiveness.

Translate performance insights into actionable coaching that drives continuous improvement.

Campaign Execution & Strategic Alignment

Execute regional sales campaigns and strategic initiatives in partnership with Strategic Sales Operations.

Track campaign performance and deliver executive‑ready updates on progress, impact, and opportunities.

Act as a regional point of contact for campaign execution support, performance insights, and continuous improvement.

Cross‑Category & Solution Selling Leadership

Champion multi‑category solution selling across Custom, SODA, and Broadloom by coaching teams on opportunity identification, adjacency selling, and bundled solutions.

Ensure sales teams are equipped with appropriate tools, collateral, and resources to support consultative, value‑driven customer conversations.

Performance Metrics, Accountability & Reporting

Own the region’s annual sales plan, total sales volume, bookings performance, account development, and strategic expansion priorities, with clear accountability for identifying risks, gaps, and upside opportunities by territory and channel.

Develop and maintain a regional growth plan that connects territory opportunity, account segmentation, rep execution, channel priorities, and resource allocation.

Monitor daily, weekly, and monthly KPIs using Salesforce dashboards and reporting tools.

Identify performance gaps early and implement structured coaching or improvement plans.

Maintain high standards of CRM accuracy, forecasting discipline, and reporting integrity.

Enablement & Rep Development

Support the rollout of sales education, training initiatives, and new tools across the Field and Inside Sales teams.

Ensure teams are equipped with campaign collateral, updated resources, and enablement materials.

Reinforce customer‑centric selling behaviors and continuous skill development.

CEP Governance & Change Leadership

Act as a regional change leader by driving adoption, consistency, and discipline across SFE365 and CEP initiatives.

Eliminate unstructured activity and legacy practices that do not align with defined playbooks.

Reinforce focus through regular execution reviews and continuous refinement of selling behaviors and territory strategies.

Cross‑Functional Collaboration

Partner with Strategic Sales Operations, Marketing, Product, and Customer Success to support campaign execution, customer retention, and service excellence.

Monitor and communicate meaningful competitive activity, market shifts, assortment opportunities, pricing concerns, and customer feedback that may impact regional sales strategy or broader commercial decisions.

Skills & Minimum Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Bachelor’s degree in Business, Sales, Marketing, or related field

6+ years of experience in sales leadership, managing both inside and field sales teams; prior experience overseeing SDRs preferred

Proven ability to operate as a self‑starter with strong discipline, demonstrating ownership of territory planning, pipeline generation, and execution with minimal oversight

Strong background in sales performance tracking, KPI management, and driving accountability through structured processes

Proficiency with Salesforce CRM, reporting dashboards, and performance analytics

Excellent leadership, coaching, and communication skills with a passion for team development and goal achievement

Highly organized with the ability to manage multiple workstreams in a dynamic, cross‑functional environment

Demonstrated strategic curiosity, with a proactive approach to understanding market trends, customer needs, and competitive positioning to drive growth opportunities

Willingness to travel within the East region and to trade shows, customer events, and priority markets as needed

Culture and Benefits

Comprehensive Benefits:

Company Paid Holidays, PTO, Parental Involvement Leave, Maturity/Paternity Leave, EAP, No Cost Employee Medical Plan, Vision, Dental, and Company Paid Life Insurance. We also include a match on retirement (401K/Roth).

Career Development:

We’re committed to providing growth for career development within the company, supporting our team members’ aspirations with a well‑defined succession plan that includes a variety of training and development opportunities.

Pet-Friendly Workplace:

We welcome your furry friends! Our 'Bring Your Dogs to Work' policy creates a pet-friendly atmosphere, allowing our team members to enjoy the companionship of their dogs during the workday.

Wellness Support:

Not only do we support an active lifestyle with our on-site basketball court and yoga studio, but we host quarterly mental health events to assist in creating a well-rounded work-life harmony for our team members.

Sustainability Efforts:

Reuse, Renew, and Refresh by joining our Green Team! Responsible for harvesting from the organic community garden, donating goods to local pet shelters and schools, creating educational workshops, leading nature walks, and much more, they promote well‑being through sustainable practices.

#J-18808-Ljbffr