Senior Director of Performance Creative Strategy

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.

This role sits at the intersection of:

Performance marketing

Audience psychology

Creative operations

You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance. This is not a production role. This is a thinking role with commercial accountability.

Core Responsibilities
1. Define Creative Direction

Establish and evolve the creative north star across all paid platforms.

Define energy, tone, pacing, and visual guardrails.

Translate data into ICP insights, and ICP insights into creative frameworks.

Work from data to retention and everything in between.

You will answer:

What is our arousal band?

What converts without eroding trust?

What feels undeniably Everyday Dose?

2. Lead Performance Creative Strategy

Develop testing hypotheses and creative roadmaps.

Partner with growth to analyze performance data.

Build segmented creative lanes (e.g., relief vs focus vs protein).

Ensure creative optimizes for:

Hook rate

Retention

CVR

CPA

You will drive:

Iteration velocity

Learning loops

Scalable creative systems

3. Creator & UGC Alignment

Define creator content briefs and creative frameworks.

Ensure creator output aligns with performance creative strategy.

Build repeatable content formats.

Oversee content acquisition strategy.

4. Team Leadership

Hire, lead and mentor creative strategists and performance editors.

Elevate creative thinking across the organization.

Foster a culture of high standards + rapid iteration.

Push for excellence without ego.

5. Cross-Functional Partnership

Align with product on launches and positioning.

Support DTC and retail creative needs.

Translate customer insights into messaging.

Partner with CX to mine qualitative feedback.

Cross platform performance creative.

What This Role Is Not

Not a pure art director

Not a production manager

Not a brand-only storyteller

Not a media buyer

What Success Looks Like (90 days)

Clear creative identity across channels

Scalable creative testing infrastructure

Improved blended CAC driven by creative efficiency

Higher-performing segmented campaigns

Stronger creative alignment across paid

A team that thinks strategically, not reactively

Qualifications

8-12+ years in creative strategy and/or performance marketing

Experience in DTC or CPG

Deep understanding of paid creative systems

Strong instincts for female-focused wellness brands

Data-fluent and commercially minded

Exceptional taste and pattern recognition

Able to articulate why something works and not just that it does

Bonus If

Experience scaling a 9-figure DTC brand

Deep understanding of midlife female consumers

Proven ability to build and mentor creative teams while managing up

Why This Role Matters
Creative is our most powerful growth lever. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.

Benefits

Competitive comp package

Health stipend

Health benefits

Generous time off policy

Free product

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