Integrated Marketing Strategist

The Integrated Marketing Strategist plays a pivotal role in bringing JD North America's brand vision to life across every touchpoint. This role requires a mix of strategic thinking, sharp execution, strong organization, and an ability to connect the dots across channels to deliver best-in-class, consumer-first campaigns.

We want this person to start on

June 1, 2026 .

Core Responsibilities

Bring JD's Brand Strategy to Life:

Apply the JD brand framework to all integrated marketing initiatives, ensuring consistency, clarity, and cultural relevance.

Lead Go‑to‑Market Briefs:

Develop, manage, and execute intentional go-to-market briefs that translate business objectives into actionable marketing programs across physical, paid, and owned channels.

Campaign Planning & Execution:

Partner with cross-functional teams to build, communicate, and manage the marketing calendar, ensuring alignment between brand, media, retail, and creative functions.

Owned Channel Integration:

Collaborate closely with owned channel leads (email, site, app, social) to craft integrated, insight‑led campaigns that maximize reach and engagement.

Performance Measurement & Optimization:

Analyze campaign performance against key KPIs, providing data‑driven recaps and actionable learnings to continuously improve impact and efficiency.

Cross‑Functional Collaboration:

Serve as the connective tissue between teams—driving communication, alignment, and prioritization of business‑critical programs within available production resources.

Calendar Management:

Own day‑to‑day scheduling and activation of marketing content and campaign moments, ensuring JD's presence stays consistent, timely, and impactful.

Who You Are

Strategic doer – you think critically and execute with precision.

Exceptionally organized with strong attention to detail.

Excellent communicator, both written and verbal.

Analytical and comfortable translating metrics into insights.

Naturally collaborative and energized by cross‑functional teamwork.

Passionate about youth culture, sport, and lifestyle brands.

Required Education and/or Experience
Typically requires a Bachelor's degree (B.A.) from a four‑year college or university; OR equivalent combination of education and experience. Additional 5+ years of experience required.

Required Computer and Technical Skills
Knowledge and experience using Google Suite.

Physical Demands

Sit for more than 6 hours per shift

Use hands to handle and feel

Reach with hands and arms

Talk and/or hear

Stand for up to 4 hours at a time regularly

Walk or move from one location to another

Periodically may need to climb, balance, stoop, kneel, or crouch

Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally

Punctuality and regular attendance consistent with the company's policies are required for the position.

Average work week is 40-50 hours, which can vary depending on business need.

The work environment for this position is a moderately noisy office setting.

Pay Range and Benefits
Pay range: $62,000 - $72,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

EEO Statement
The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

Accessibility Assistance
Need accessibility assistance to apply? Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613‑6890 or email us at talentacquisition@. A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)

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