Director of Content and Brand

We are hiring a Director of Content & Brand based in the US East Coast.

In this role, you will define and evolve GitGuardian’s brand strategy, oversee full‑funnel content strategy, manage PR and media relations, lead SEO/AEO initiatives, and build and lead a cross‑functional team.

About your team and your mission
This is a newly created role, previously held by the CMO, which means you will be building and scaling the function with a high degree of ownership. You will report directly to the CMO and manage a team responsible for written content, SEO/AEO, video and podcast content, press relations, community and social media management, and Web.

You will work cross‑functionally with Design, Product, Sales, and the broader Marketing team to ensure our brand and content are consistent, technically credible, and deeply resonant with our developer and security practitioner audience.

Brand Strategy & Vision

Own and evolve

GitGuardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market

Challenge and pressure‑test the brand vision and messaging

with the CMO, bringing fresh market perspective and competitive intelligence

Define and maintain

GitGuardian’s brand guidelines, tone of voice, and visual identity standards across all channels and formats

Content Strategy & Production

Lead the full‑funnel content strategy

across all formats: long‑form articles, whitepapers, research reports, blogs, videos, and social content

Build and manage a network

of external authors and subject matter experts to scale content production without sacrificing technical depth and quality

Collaborate closely with Product, Sales, and the CMO

to ensure content is accurate, timely, business‑relevant, and strategically aligned with pipeline goals

Press & Media Relations

Manage the relationship with PR agencies

to drive earned media coverage in top‑tier cybersecurity, tech, and business outlets

Build and maintain strong media relationships , positioning GitGuardian executives as credible voices in the cybersecurity industry

Monitor and grow

share of voice across key media channels, tracking mentions volume, sentiment, and quality of coverage

SEO/AEO

Define the SEO and AEO (Answer Engine Optimization) strategy

and oversee its execution through the Content & SEO/AEO Manager and external agencies

Team Leadership & Operations

Manage and develop

the team

Orchestrate internal resources , external authors, and agencies to deliver high‑quality output at scale while maintaining editorial standards

Define and manage

the content and PR budgets

Define processes , editorial calendars, and workflows to ensure consistent and predictable content output

About you
We consider essential for success in this role:

6+ years of experience in Brand and/or Content Marketing (B2B)

Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape

Proven experience managing a team of 5 or more, as well as external partners & PR agencies

Strong editorial judgment: you can shape complex technical topics into compelling narratives

Demonstrated ability to build and execute a full‑funnel content strategy across multiple formats (long‑form, whitepapers, reports, video, blog)

High agency and hands‑on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership

Additional skills that would strengthen your application:

Experience in an adjacent industry with a technical brand DNA: AI, DevOps, developer tooling, or cloud infrastructure

Familiarity with developer‑first communities, open‑source ecosystems, or DevSecOps workflows

Prior experience as a brand or content lead at a company with a developer or security practitioner audience

Benefits

25 days of PTO (employees are strongly encouraged to use all of it!)

8 public holidays

Health, Dental & Vision insurance (80% coverage), for individuals and their families

Short‑term & long‑term disability insurance (100% paid)

Travel policy including to our annual off‑sites

Up to $300 towards your home office set‑up

Monthly remote work stipend of up to $70

Complimentary access to Talk Space

Referral bonus of $4000 for any new Guardians we might hire thanks to you

Pre‑tax commuter plan access

401(k) with Slavic

The base salary range for this position is expected to be $175,000 to $195,000 per year. Actual compensation will be determined on factors such as location, relevant experience, skills, and other qualifications. This range represents the expected base pay for this role; additional compensation may include commissions, equity, and/or other benefits.

GitGuardian is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment will be solely based on merit and qualifications related to professional competence. GitGuardian operates on a principle of mutual respect and acceptance, and every employee must follow GitGuardian’s anti‑harassment and anti‑discrimination company policies.

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