Content Marketing Manager, Blog

Overview

The Content Marketing Manager, Blog will join the Designit team that supports Microsoft Cloud Marketing Blog and Social. This team operates 100+ social channels and 20+ marketing blogs for business decision makers, developers, IT decision makers, and IT implementers. Each month, we publish over 50 blog posts to inform, educate, and engage customers globally. Microsoft Azure, Microsoft 365, Copilot Studio are components of the Cloud Marketing Blog and Social ecosystem.
Responsibilities

Content strategy: Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel.
Content governance and optimization: Ensure all blog content adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize visibility.
Cross-functional collaboration: Partner with product marketing, integrated marketing, brand, SEO, and PR/corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs.
Editorial calendar planning and management: Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content.
Performance analysis and recommendations: Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies.
Stakeholder education and relationship building: Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with clients and internal stakeholders and articulate strategy, performance, and recommendations.
Operational oversight and coordination: Partner with blog team coordinators to optimize customer journeys, align with blogging best practices, and staging in CMS. Delegate and distribute workload to ensure blogs meet publishing timing and SLAs.
Platforms and new features implementations: Partner with the platform team on blog and content management system layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and UX optimization. Coordinate to ensure website functionality and flag technical issues.
Qualifications

4 – 6 years of experience in content marketing or content strategy.
Minimum of 3 years of experience in digital marketing or editorial publishing.
Experience with tech brands and cloud computing, preferred.
Ability to track, analyze, and report on content performance with data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity preferred).
Excellent verbal and written communication, critical thinking, and presentation skills.
Enterprise client-facing and customer service experience is a plus.
Knowledge of content management systems (WordPress, Adobe Experience Manager, etc).
Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook.
Expected annual pay for this role ranges from $60,000 to $135,000.
Benefits and culture

Embraces work-life balance and prioritizes employee well-being
Promotes a culture of learning and advocacy across the globe; diversity strengthens impact
Encourages innovation and experimentation
Emphasizes adaptability to change and collaboration
Works remotely; interviewing and on-boarding are virtual until further notice
Want to know more?

Check out our open jobs around the world. We do not have a dress code, but we maintain a no-jerk policy.
https://www.designit.com/
Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.
Seniority level

Mid-Senior level
Employment type

Contract
Job function

Marketing, Writing/Editing, and Project Management
Industries

Marketing Services

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