CRM Specialist (Philippines, Remote)

Email & CRM Specialist (Klaviyo – Retention Focus)
Location: Remote (overseas, US hours)

Overview
Own retention marketing across email (and potentially SMS) with a focus on design, execution, and performance. This role is responsible for creating high‑quality, on‑brand campaigns and flows that drive repeat purchase, LTV, and engagement.

Key Responsibilities

Campaigns & Flows

Build and deploy email campaigns and automated flows in Klaviyo (welcome, post‑purchase, winback, browse/cart abandonment, product launches, promos, etc.)

Manage basic SMS/postscript campaigns if applicable

Design & Content

Design on‑brand, high‑converting email templates (mobile‑first) incorporating product imagery, UGC, and brand guidelines

Collaborate with internal stakeholders for copy direction; ensure clear, conversion‑focused structure and CTAs

Test creative variants (subject lines, layouts, offers, content blocks)

Segmentation & Targeting

Create and optimize Klaviyo segments and lists for targeted messaging (high‑value customers, lapsing, new customers, etc.)

Ensure good list hygiene and deliverability best practices

Analytics & Optimization

Track and report on core CRM KPIs (open rate, CTR, revenue per send, unsubscribe, spam rate, LTV impact)

Propose and run A/B tests and iterate based on performance

Surface learnings and recommendations to the broader marketing team

Requirements

2–4+ years hands‑on in email/CRM for DTC/e‑commerce brands

Strong Klaviyo experience (flows, campaigns, segments, reporting)

Solid email design skills (Figma/Photoshop or similar; comfort working within templates)

Understanding of retention and lifecycle strategy (from first purchase to reactivation)

Understanding of and proficiency with AI tools like Claude Cowork

Attention to detail; comfortable owning end‑to‑end QA before sends

Nice to Have

Experience with PostScript or other SMS platforms

Experience working with video/UGC assets in email

Familiarity with Amazon customer data handoffs into CRM (if applicable)

LOGISTICS
This is a full-time remote position (40 hours per week) with a 30-day probation period to ensure smooth onboarding and performance alignment. There are opportunities for pay increases as you take on greater responsibility and perform well.

Tech stack: Klaviyo • Postscript • Shopify Plus • Attentive • Figma • ChatGPT / Claude • Slack • Notion

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