Senior Product Marketing Manager

About Us
Rayda is an asset lifecycle management company, enabling businesses to acquire, manage, track and dispose of their fixed assets globally.

Job Description
This is a remote position.

Rayda is a B2B SaaS company selling IT lifecycle, device management, and support solutions to technical buyers (IT Managers, Heads of IT, CIOs) at other B2B SaaS companies.

This role exists to own how Rayda goes to market.

Your job is to turn real market signals into clear positioning, focused messaging, and repeatable go-to-market execution across multiple products. You will work across Sales, Product, Demand Gen, and Comms, with direct ownership over narrative, focus, and market testing.

This is a role with real accountability. It is not a copy-only or support-only PMM position.

What success looks like
Rayda has a clear, credible narrative that resonates with technical buyers

Each product has a defined ICP, use case, and buying trigger

Messaging is consistent across sales, website, and campaigns

Market tests lead to clear decisions about focus and segmentation

Sales conversations are clearer and more predictable

Core responsibilities
1. Positioning and messaging (primary)

Own Rayda’s positioning and product narratives

Define ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketing

Decide what messaging should not exist

2. Go-to-market strategy across products

Define the role each product plays in the GTM strategy

Clarify who each product is for (and who it is not for)

Shape launch, pilot, and partner narratives

Prevent effort being spread too thin

3. Market testing and learning

Design and manage messaging, segment, and channel tests

Partner with Demand Gen to execute experiments

Measure results and turn them into clear GTM decisions

Kill ideas that do not validate in the market

4. Sales enablement and alignment

Work closely with Sales to understand objections and deal friction

Own sales enablement assets (decks, one-pagers, narratives)

Ensure assets are practical, reused, and grounded in real conversations

5. Collaboration and insight

Feed validated market insight back into Product

Partner with Comms & Brand to turn narratives into content

Ensure marketing activity ladders back to GTM goals

How you are measured
You will be evaluated on:

Clarity and credibility of positioning with technical buyers

Effectiveness and reuse of sales enablement assets

Quality of market tests and resulting decisions

Alignment between marketing activity and target ICPs

Ability to explain why deals are won or lost

Requirements
This role is a strong fit if you:

Have PMM experience in B2B SaaS selling to technical audiences

Experience executing GTM strategy for the UK, US and EU Market

Deep understanding of the UK, US and EU Market

Have worked with IT managers, security teams, or CIO-level buyers

Are comfortable running and interpreting market experiments

Can make trade-offs and defend focus

Care about outcomes more than volume of output

This role is not a good fit if you:

Want a narrow or purely executional PMM role

Prefer brand-led marketing over GTM clarity

Avoid direct interaction with sales or customers

First 90 days (expected outcomes)

30 days: Clear ICP definitions and core narratives

60 days: Market tests running with defined success criteria

90 days: Consistent messaging and evidence of improved sales clarity

If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you.

Benefits

Competitive salary

Fully remote role

Comprehensive health insurance coverage.

Pension contribution in line with regulations.

All other statutory benefits as required by employment law.

Access to company-wide perks and allowances

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