AI Creative Director – Performance Ads (Partner-Track)

AI Creative Director – Performance Ads (Partner-Track)

AI Creative Director – Performance Ads (Partner-Track)About the Company

The company is a specialized growth partner for established residential contracting businesses, particularly roofers, that builds and manages tailored marketing and sales systems designed to scale revenue and customer acquisition. It focuses on creating integrated digital strategies, including lead generation, targeted advertising, SEO, automation, and optimized web presence, to attract ideal clients and convert prospects into booked appointments, with an emphasis on measurable return on investment and long‑term business growth.

About the Role

We are building the highest-performing AI-driven creative engine in the home services space.

This is a partner-track leadership role for a senior AI-native Creative Director who can both execute at an elite level and architect scalable creative systems.

You will lead performance creative for $30M+ roofing companies, producing high-converting video and image ads at speed (12+ videos and 12+ image ads every 2–3 days) while designing the systems, prompts, and workflows that allow us to scale.

This begins hands-on. It evolves into building and leading a creative team as revenue grows.

Compensation includes base salary + structured revenue share tied to profitability and growth milestones.

What Success Looks Like

Deliver 12 high-converting AI video ads + 12 image ads within 2–3 days
Build repeatable prompt systems and creative frameworks
Drive measurable Meta performance results
Prepare the creative department to scale into a team
Responsabilities
AI-Driven Performance Creative Production

Produce 12+ AI video ads and 12+ image ads within 2–3 day cycles
Use advanced AI tools (Andromeda, Weavy, and emerging platforms) for video, scripts, prompts, and creative direction
Develop scroll-stopping Meta-first ad creative that converts cold traffic
Continuously test and iterate based on performance data
High-Level Video Editing & Storytelling

Long-form content for authority positioning
Performance-focused storytelling tied directly to lead generation results
Scriptwriting and AI prompt engineering
Funnel & Page Design (GoHighLevel – Creative Only)
Design high-converting landing pages, funnels, and websites
Own layout, visual hierarchy, offer presentation, and UX
Ensure premium look & feel optimized for paid traffic
No backend automation — creative ownership only
Graphic Design & Conversion Assets
High-performing image ads that outperform competitors
Branding systems and creative frameworks for contractor brands
Thumbnails, social visuals, campaign creative packages
Social Media Creative Direction
Create and oversee visual-first content across: Instagram,Facebook,TikTok,YouTube,LinkedIn,X (Twitter)
Platform-native formatting and consistent posting
Authority-building contractor brand positioning
Sales-grade and investor-grade collateral
Build repeatable AI workflows and production systems
Architect scalable creative SOPs
Transition into hiring and leading a creative team as revenue grows
Maintain high-performance standards across all output
Requirements

You will own the entire creative engine behind the home-service clients.

Industry Experience

3-5+ years of professional experience

in video, creative & directional roles.
Experience with residential contractors or home service businesses (roofing, HVAC, plumbing, landscaping, outdoor living, etc.).
Understanding of local service buyer psychology, urgency-driven offers, and trust-building creative
Non Negociatable Skills
Advanced AI video and image creation (Andromeda, Weavy, prompt engineering)
Ability to produce high-volume creative under tight deadlines (24+ assets in 2–3 days)
Advanced Adobe Suite: Photoshop, Illustrator, After Effects
Scriptwriting and AI-driven creative direction
Ownership mindset and performance-driven standards
Ideal Background
5+ years in performance-driven creative roles
Agency-side experience in performance marketing
Experience managing or directing creative teams
Built scalable creative systems before
Worked with $10M+ revenue businesses
Strong understanding of data-backed creative iteration
Comfortable operating in fast-growth, high-accountability environments
What Success Looks Like

Consistently delivering 12+ AI videos and 12+ image ads every 2–3 days
Creative that directly drives measurable Meta lead generation results
Premium funnels that convert cold paid traffic
Building scalable AI workflows for speed + quality
Transitioning from solo execution to creative leadership
Revenue Share:

1%–2% of company revenue
Activated when profitability goals are met
Tiered and structured around revenue milestones
Designed for long-term partnership and responsible scaling
This is participation in growth — not guaranteed passive income.

Future Upside:

Potential equity or ownership consideration based on performance, leadership, and company growth.
Location:

Open to candidates across North, Central, and South America (remote).

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