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Social Media Manager

Digital Aesthetics, New York, NY, USA

Pay: 60.000 - 80.000

Job type: Full Time


About the Role
Are you a creative strategist with a passion for digital storytelling and community building? We are seeking a Social Media Manager to lead the growth and management of our and clients’ brand presence across multiple social media platforms.

This is an exciting opportunity for someone who lives and breathes social media, stays up-to-date with trends, and understands how to create meaningful content that drives engagement and fosters brand loyalty.

What You Will Do

Develop and execute multi-platform social media strategies to grow brand visibility, engagement, and community.

Create, curate, and schedule compelling content across Instagram, Facebook, LinkedIn, TikTok, and X (formerly Twitter), including posts, Stories, Reels, carousels, and short-form videos.

Execute & manage the content calendar in line with campaigns, product launches, and marketing goals.

Engage with followers and communities.

Track, report, and analyse social performance metrics, using insights to optimise content and strategy.

Stay ahead of social media trends, platform updates, and best practices, bringing fresh ideas to the table regularly.

Requirements

3-5 years of experience.

Proven experience as a Social Media Manager or in a similar digital marketing role (minimum 3-4 years preferred).

Strong content creation skills, including copywriting, image selection, and basic video editing.

Proficiency in social media scheduling tools.

Hands-on experience with Instagram, Facebook, LinkedIn, TikTok, and X (formerly Twitter).

Ability to analyse social media metrics and translate them into actionable insights.

Familiarity with brand tone, audience engagement, and community management.

Graphic design skills.

Understanding of platform-specific algorithms, current trends, and best practices.

Strong organisational and time management skills, ability to juggle multiple accounts or projects.

Comfortable working independently in a remote, fast-paced environment.

Excellent written and verbal communication in English.

Nice To Have (Bonus Skills)

Experience supporting or managing paid social campaigns.

Experience using AI tools for content ideation, caption writing, or productivity.

Understanding of SEO principles as they apply to social content.

Experience with influencer or brand collaborations.

Confidence in creating or directing short-form video content (e.g. Reels, TikToks, Shorts).

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