Market Research Director, TV Series Content Testing

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.We stay ahead ofwhat’snext,providingfresh insights to sparknew ideas.We’rea trusted partner to ourclients, working behind the scenes to bring imagination,depth, and clarity to their biggest challenges—inentertainment, technology, lifestyle, sports, and gaming.Together, wecreate withconfidence.

We’reproudof ourcompany’s values – these values guide us as we navigate sunny days, grayskiesand everything in between:

• Do what you love. With conviction.

• Where discovery lives. And impact drives.

• Celebratedifference. Cultivatebelonging.

• Big thinking. Collectively inspired.

• Embrace the journey. Be human.

The Opportunity

We’relooking for a Research Director to join ourEntertainment team, focusing on Series Content Testing-partnering with some of the most impactfulTVand streaming brands in the world, who trust us with their biggest creative and strategic challenges.

You’lloversee end-to-end research initiatives, from crafting surveys and discussion guides to transforming data into compelling narratives that answer key strategic questions for our clients. In this role,you’lllead episode testingfor broadcast,cableand streaming studios,to uncover how audiences connect with stories, characters, and creative elements-helping clients refine content and marketing strategies for upcomingseriesreleases.While content testing will be the primary focus, you will alsohave the opportunity towork on broader custom and creative testing (such as post-release evaluation, franchise work, and more).

If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, and thrive as a subject matter expert in the entertainment space—while eager to mentor, grow,and inspire top-tierjuniortalent—this is the role for you.

Your Impact

• Manageend-to-endquantitative and qualitative researchprojectsfocused on TV series content, including but not limited to pilots and multi episodes/binge testing.

• Serve as a trusted and strategic consultant to clients,identifyingbusiness challenges anddesigningresearch solutions that drive long-term partnerships and testing programs.

• Translate research data into clear, actionable insights and recommendations through visual,creativeand story-driven reports.

• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.

• Build relationships through effectively managingday-to-dayclient interaction and helping solve client issues and concerns.

• Help provide direction to analystsand managerson the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.

• A proventrack recordof being abletooperate with a high degree of independence in managing client relationships and project delivery, demonstratingreadiness for senior-level ownership,accountabilityand strategic leadership, with minimal oversightrequiredfrom Sr.Director or VP levels.

• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.

• Contribute to business growth through thought leadership, proactive client engagement, and the development of new research frameworks and capabilities.

Who We're Looking For

• Experience –We’dlove for you to have7+ years’ experience working in consumer insights, consumer research or in astrategy role. A strong focus on entertainment isrequired, with experience in content testingpreferred.

• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics,Economicsor a related field.Additionaldegrees are welcome!

• Passion –You live and breathe all things TV, and love turning audience behavior into strategy.

• Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.

• Custom researchexpertise –You havea strong foundationin custom research, including survey writing, data tab review, quality control, and analytical rigor. Our work is highly tailored—each project addresses a unique client challenge, with no standard playbook.You’recomfortable navigating ambiguity, applying core research principles to build smart, strategic approaches from the ground up. Your ability to adapt, think critically, and solve problems is key to delivering high-quality insights in a fast-paced, client-centric environment.

• Exceptional communication and storytelling –Youcan craftcompelling narratives from complexdata,identifyingkeyinsightsand translating them intoclear, strategic recommendations. You bring a strong point of view to your analysis andcan confidently articulate that perspective in both written reports and verbal presentations.You'readept atpresenting todifferent audiences, simplifying complex ideas, and influencing stakeholders through clear, persuasive communication.

• Self-starter –Internally-motivated who continuously strives to get things done well, regardless of challengesencountered. This person should be able to takedirection, butnot wait for direction (proactivity is essential at this level)!

• Flexible and resilient –You’recomfortable adapting to the fast pace of entertainment research, including shifting timelines and occasional off-hours work to meet client needs. You stay calm under pressure and thrive on deliveringgreat work, no matter the challenge.

• Client-centric – Proven experience nurturing and building relationships with clients, understanding theirgoalsand ensuring we deliver on those and confidentlyprovidingstrategic guidance to them.

• Leadership – You can mentor and inspire junior team members.

• Data driven –Expert at working with data toidentifytrends and insights, including both structured (i.e.data and hard numbers) and unstructured (i.e.interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, GoogleDocsand Slides.

• Data analysis techniques and software – Experience with the following data analysis techniques would behighly valuable: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis)and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q,area plus.

• Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick.

• Expert multitasker –Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized isa mustfor managing projects!

• Hawk-eyed attention to detail –Errorsdon’tget pastyouand you are always focused on ensuringhigh levelsof quality control and reporting.

• Great Team Member – Team player who is able to work collaborativelyand harmoniously within a team and across teams.You will roll up your sleeves to help get the jobdoneand no task is beneath you.Youwelcome feedback because you have a zest for learning and growing.

Position Type

This is a full-time, exempt position.

What We Offer

We embracethe current era of workandwhat it means to be a best-in-class employer.We understand the flexibility that isrequiredtorecruit andretainincredibletalent, whetherit’sempowering you to doyour best workfrom the comfort of your homeorsupporting youif you need to takea mental health day forself-care and rest. Belowis a unique blend of benefitstailored to meeting theever-changingprofessional landscape.

• Flexible/Remote work withoptionalusage of our greatofficesinCulver City andNew York

• Unlimited PTO,volunteer daysanda generous number ofrecharge daysincludingafullofficeclosure during the week of Christmas and New Year’s

• Medical, Dental,and Vision Insurance Plans

• 401Kwith company match

• Generouspaid Parental Leave

• Regularperformanceevaluationswith opportunities for promotions and merit increases

• Educationaland training reimbursement plan andother training and professional development opportunities

• Employeeperksprogram (includes discounts on travel, hotels, cars, fitness, movie tickets and more)

• Resources available for mental health,inclusivecareand family building

• NRGratitude– our company-wide employeerecognitionprogram

• Regularteam/company events and activities including annual summer and holiday parties

• Petfriendlyheadquartersand pet insuranceoptions

Our Commitment

Diversity, equity, and inclusionisat the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting andretainingdiverse talent by supporting their growth through learning programs, internal mobility, affinity groupparticipationand leadership development.Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Compensation

In order tocomply withequal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000-$120,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

#J-18808-Ljbffr