Lithia & Driveway is hiring: Search Advertising Manager in New York

Location:

Remote - USA

Dealership:

L0021 LAD Advertising

Job Title:

Search Advertising Manager

Compensation:

The full salary range for this position is

$85,000-$120,000

annually. The anticipated starting pay is

$85,000-$105,000 plus bonus , determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.

The Search Advertising Manager leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences. This role owns search advertising performance across the full funnel—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.

The ideal candidate will guide strategy, oversee execution, manage experimentation, and ensure the Lithia retail store network is optimally discoverable across traditional search engines, AI search platforms, and next‑gen conversational assistants within advertising. This position is ideal for someone who understands the evolving search landscape and knows how to translate opportunities into measurable growth.

What You'll Do

Drive strategic direction of the Search Advertising channel to ensure maximum visibility, efficiency, and ROI

Develop & implement best practices across traditional Search and AI-driven search channels for advertising

Establish Search Advertising standards, focus areas, core KPIs, and SLAs for vendor partners

Evaluate Search Advertising vendor partners across the Lithia dealer network while planning and executing quarterly audits

Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting

Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.

Negotiate competitive fee structures with on-program Search Advertising partners

Identify, test, and implement new search advertising tactics, automation, and optimization techniques

Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms

Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing

Adapt paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)

Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies

Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation

Analyze search advertising and AI advertising performance and deliver actionable insights

Build dashboards, reporting frameworks, and experiment analyses

Translate data into clear strategic recommendations

Collaborate with Media, Content, Analytics, and Creative teams

Provide search advertising input for landing pages, site architecture, and campaign planning

Educate teams on evolving search and AI trends and recommend best practices to improve performance

What You'll Bring

4–6+ years in Search advertising, ideally in growth-focused environments

Proven experience managing substantial paid search budgets and campaign complexity

Strong understanding of analytics platforms (GA4, GSC, Looker, etc.)

Familiarity with AI/LLM search systems, prompt optimization, AI content workflows, and emerging search models (e.g., SGE, Perplexity, ChatGPT Search)

Strong attention to detail, urgency, critical thinking, and time management

Collaborative team player with experience working cross-functionally and with external agencies

We Offer Best In Class Industry Benefits

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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