SEO Content Specialist Job at Lithia & Driveway in New York

Dealership:
L0021 LAD Advertising

Lithia & Driveway | SEO Content Specialist
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easyfor our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? We are seeking an

SEO Content Specialist

to craft engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide. From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic.

This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry.

Location:

Remote

Compensation Range:

$50,000-$75,000, with a typical starting range of

$50,000–$65,000 . Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You’ll Do

Website Optimization: Develop and optimize websites for both mobile and desktop.

SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility.

Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.

Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies.

Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.

Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy.

Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.

Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.

Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

What You’ll Bring

2–5 years of professional SEO experience, with agency experience preferred

Strong attention to detail with a consistent focus on delivering high-quality work

Proficient in front-end technologies including HTML, CSS, and JavaScript

Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver

Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)

Experience using AI-powered SEO tools strongly preferred

Ability to design, edit, and optimize images for web performance

Excellent written and verbal communication skills

Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment

Leadership experience mentoring teammates and presenting in team or stakeholder meetings

We offer best in class industry benefits:

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

For a more detailed view, visit: https://totalrewards.lithiadriveway.com/

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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