Activate Talent is hiring: Senior Media Buyer (Social) - 55478336695 in New York

Job Title:

Senior Media Buyer – Social

Job Type:

Full-time / Remote

Work Hours:

PST

Job Overview
We’re helping our client, a fast-growing eCommerce brand, find a Senior Media Buyer (Social) to scale and optimize paid social performance across Meta (Facebook/Instagram), TikTok, and emerging platforms.

In this role, you’ll own large paid social budgets end-to-end—driving efficient customer acquisition, testing creative and audience strategies, and optimizing campaigns to hit key performance goals such as ROAS, CPA, and LTV.

Responsibilities

Develop and execute paid social strategies across Meta (Facebook/Instagram) and TikTok

Launch, manage, and optimize campaigns across multiple objectives (awareness, traffic, conversions, retargeting)

Conduct audience research and build custom, lookalike, and retargeting audiences

Collaborate closely with creative teams on ad concepts, copy, and video/visual direction

Implement structured testing frameworks for creatives, audiences, and campaign structures

Analyze performance data and optimize toward key KPIs (ROAS, CPA, LTV)

Manage significant daily and monthly ad spend while maintaining profitability targets

Stay up to date on platform changes, new features, and social commerce trends

Qualifications

4+ years experience in social media advertising with focus on Meta and TikTok

Proven success managing $75K+ monthly social ad budgets with strong ROAS

Deep understanding of social media algorithms, audience targeting, and creative optimization

Experience with Ads Manager, TikTok Ads Manager, and third-party tools (Triple Whale, Northbeam, etc.)

Strong creative instincts and ability to identify winning ad concepts

Consumer goods, e-commerce, or health/wellness industry experience preferred

Meta Blueprint and TikTok advertising certifications a plus

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