Marketing Manager

Job Description
Position Summary
The Marketing Manager will lead the development and execution of

North America downstream marketing strategy

across key product portfolios. This role owns the

full marketing lifecycle , from customer and market insights through go-to-market execution and performance measurement, and plays a critical role in driving demand, strengthening brand positioning, and delivering measurable commercial impact.

This individual will serve as a

strategic business partner

to Sales, Product, and Commercial leadership, influencing growth initiatives and aligning marketing strategies to revenue objectives. The ideal candidate brings a strong combination of

strategic thinking and executional leadership , with the ability to translate insights into impactful marketing programs that drive results.

Key Responsibilities
Marketing Strategy & Commercial Impact

Own and drive North America

downstream marketing strategy

for assigned product lines, aligning with global and commercial priorities

Define and execute

customer segmentation, targeting, and positioning strategies

Develop and lead

integrated go-to-market plans

that drive demand generation, pipeline growth, and revenue impact

Partner with Sales leadership to align marketing initiatives to

commercial targets and customer needs

Identify market trends, competitive dynamics, and customer insights to inform strategy and growth opportunities

End-to-End Campaign Ownership

Lead the

full marketing lifecycle , including planning, execution, and performance optimization

Drive multi-channel marketing programs across digital, events, dealer networks, and field marketing

Establish clear KPIs and track

campaign performance, ROI, and business impact

Translate data and performance insights into actionable recommendations for continuous improvement

Product & Portfolio Leadership

Support product lifecycle management, including

product launches, commercialization strategies, and portfolio positioning

Partner with Product Management and Clinical teams to ensure strong value propositions and messaging

Drive alignment between upstream strategy and downstream execution

Team Leadership & Cross-Functional Influence

Lead, coach, and develop a team of marketing professionals, fostering a high-performing and accountable culture

Influence and collaborate cross-functionally with Sales, Product, Clinical, and Operations teams

Serve as a key voice of marketing within the business, driving alignment and decision-making at leadership levels

Job Requirements
Experience

6-8+ years of

progressive marketing experience , ideally within Dental, MedDevice, B2B, MedTech, or other complex commercial and regulated environments

Demonstrated experience owning

end-to-end marketing strategy and execution , including measurable business impact

Proven success in

demand generation, go-to-market strategy, and product commercialization

Experience partnering with Sales organizations and influencing

commercial outcomes

Prior

people leadership experience

with the ability to develop and scale teams

Functional Expertise

Strong background in

market segmentation, positioning, and customer insights

Experience managing

multi-channel marketing programs

(digital, events, channel/dealer marketing)

Data-driven mindset with the ability to translate performance metrics into strategy

Familiarity with CRM and marketing automation platforms (e.g., Dynamics, HubSpot, Showpad)

Education

Bachelor’s degree in Marketing, Business, or related field required

MBA or advanced degree preferred

$129,200 - $157,900

Target Market Salary Range
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

Operating Company
Kerr

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: compliance/posters/pdf/eeopost.pdf.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

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