Director, Visual Merchandising Footwear

Director, Retail Visual Merchandising – Footwear NA

The Director, Retail Visual Merchandising – Footwear NA leads the development and execution of visual merchandising strategies that elevate the in-store footwear experience across multiple store formats and concepts. This role translates brand vision and commercial priorities into scalable merchandising plans that drive storytelling, customer engagement, and sales performance. Partnering cross-functionally across Marketing, Merchandising, Retail, and Creative teams, this leader ensures visual merchandising execution is impactful, operationally efficient, and aligned to business objectives.
Visual Merchandising Strategy & Execution

Lead the development and execution of visual merchandising strategies across multiple store formats and concepts
Translate brand vision, seasonal priorities, and product launches into clear, scalable merchandising directives
Oversee development and communication of visual merchandising plans aligned to marketing cadence, product flow, and fixture standards
Partner cross-functionally to support store openings, remodels, capital projects, and key brand initiatives
Influence fixture, signage, and in-store presentation strategies that enhance storytelling and drive sell-through
Merchandising & Storytelling

Lead development of vendor-supported campaigns and custom merchandising experiences that elevate the in-store environment
Partner with stakeholders to create impactful merchandising solutions that balance creativity, operational execution, and commercial goals
Ensure merchandising directives are clear, concise, and executable across store teams and field organizations
Innovation & Standards

Develop and scale merchandising principles that support best-in-class visual merchandising experiences
Identify opportunities to improve merchandising standards, tools, workflows, and execution practices
Leverage data, field feedback, and industry trends to drive innovation and continuous improvement
Translate merchandising insights into actionable recommendations that improve presentation and productivity
Operations & Cross-Functional Leadership

Oversee in-store print, digital, fixture, and signage requirements for campaigns and initiatives
Drive cross-functional alignment and process improvements that support efficient execution
Ensure timely communication and delivery of merchandising direction across the organization
Manage multiple high-profile projects and priorities simultaneously in a fast-paced environment
Foster strong engagement and collaboration across corporate, commercial, and field teams
Qualifications

Required
Bachelor's degree required
7+ years of experience in retail visual merchandising or related field
Deep understanding of visual merchandising, retail operations, and customer experience strategy
Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat), Keynote, and SketchUp
Proficiency with Microsoft Office 365 tools including Excel, PowerPoint, Word, Outlook, and Teams
Strong leadership, communication, and cross-functional collaboration skills
Strong project management and organizational capabilities
Ability to travel up to 25%
Preferred
Experience with print production, photography, or experiential retail environments
Familiarity with Mac operating systems
Experience supporting multi-format retail or large-scale store fleets
Ability to lift up to 30–40 lbs as needed