Freelance/Contract Growth Creative Strategist (DTC)

About Zero Gravity MarketingZero Gravity Marketing (ZGM) is a performance-driven digital marketing agency helping brands grow through strategy, creativity, and data.We partner with ecommerce, DTC, home, lifestyle, and B2B brands to build full-funnel marketing systems that drive measurable growth. Our teams move quickly, collaborate closely, and prioritize ideas that create real business impact.Were looking for a Growth Creative Strategist to help strengthen and scale how we approach paid social creative across client accounts.About the RoleThis role sits at the intersection of paid social, creative strategy, and performance marketing.Were looking for someone who understands how paid social creative actually drives results. Someone who can develop strong concepts, identify performance patterns, contribute to structured testing approaches, and help bring more consistency to creative iteration across accounts.The ideal candidate has strong DTC/ecommerce paid social experience, thinks strategically about testing and optimization, and enjoys improving how creative teams and paid media teams work together. The candidate should be comfortable contributing to testing processes, documenting learnings, and helping evolve repeatable creative workflows over time.What Youll DoCreative Strategy & TestingDevelop paid social creative concepts, hooks, messaging angles, and campaign ideas for DTC/ecommerce brandsPartner closely with Paid Media teams to identify testing opportunities and performance gapsContribute to structured creative testing plans, including hypotheses, variations, and iteration ideasAnalyze creative performance and identify trends that inform future testingHelp improve creative testing consistency and learning loops across accountsCreative Direction & CollaborationBrief designers, editors, and creators on performance-focused creative conceptsReview creative assets and provide strategic feedback based on campaign goals and platform best practicesCollaborate with Paid Media, Creative, Social, and Account teams throughout campaign developmentMaintain a steady pipeline of fresh creative ideas and iterations across multiple brandsPerformance Insights & OptimizationTranslate campaign data into actionable creative recommendationsEvaluate metrics including CTR, CPA, ROAS, conversion rate, engagement trends, and creative fatigue indicatorsIdentify opportunities to scale winning concepts or iterate on underperforming creativeSupport the development of lightweight processes and documentation that improve creative operations over timeTrend & Platform AwarenessStay current on platform trends, UGC styles, creative formats, and paid social best practicesUnderstand how creative needs shift across funnel stages and audience typesExplore emerging tools and AI workflows that improve creative ideation and efficiencyWhat Were Looking For36+ years of experience in paid social creative strategy, performance marketing, or DTC growth marketingStrong DTC/ecommerce experience is requiredExperience collaborating closely with Paid Media teams on testing and optimizationUnderstanding of paid social creative testing and iteration workflowsStrong grasp of direct-response creative principles, hooks, messaging, and conversion-focused storytellingAbility to identify trends and patterns in performance dataComfortable organizing ideas, documenting learnings, and improving workflows over timeAgency experience strongly preferredStrong communication and collaboration skillsWhat Success Looks LikeCreative testing becomes more structured and consistent across accountsPaid Media and Creative teams collaborate more effectivelyWinning creative concepts are identified and iterated on more efficientlyCreative learnings are better documented and shared across teamsClients see stronger creative performance and more scalable testing approachesThe team gains stronger visibility into what creative strategies are driving resultsYoull Thrive in This Role If You:Think in testing ideas, patterns, and iteration not just individual adsEnjoy balancing creative instincts with performance dataLike improving processes and bringing structure to fast-moving environmentsAre proactive, collaborative, and solutions-orientedCan adapt across brands, audiences, and industriesEnjoy working in a fast-paced agency environmentEngagement DetailsType: ContractorLocation: RemoteHours: Flexible based on project/account needsIndustry Focus: DTC / EcommerceAgency experience strongly preferred
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