Director, Marketing

Director, Marketing

Position: Director, Marketing – Full Time/Exempt
Department: Marketing
Reports to: Senior VP, Marketing
Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.)
Job Summary

The Director of Marketing will lead the planning and execution for key audience segments and growth initiatives. This role is responsible for developing integrated plans that drive fan growth, strengthen brand equity, and deepen community connection across priority audiences. The Director of Marketing focuses on multicultural marketing; targeted fan growth across youth, women, multicultural, and international audiences; and select brand, community, and retail initiatives.
Primary Job Duties

The Director of Marketing will have the daily responsibilities including, without limitation, to the following:
Campaign Strategy & Execution
Own end-to-end execution of integrated marketing campaigns (briefing through launch and recap) for assigned audiences and strategic initiatives
Build clear, compelling marketing plans, presentations, and post-campaign recaps with actionable insights and recommendations
Translate fan, audience, and performance data into optimizations that improve reach, engagement, fan growth, and revenue
Partner cross-functionally with creative, analytics, and key stakeholders to ensure high-quality, on-brand execution
Manage agency partners and internal teams to deliver campaigns on time and at scale
Lead planning and execution of NFL initiatives and tentpole programs, including Hispanic Heritage Month, Salute to Service, and other league-wide campaigns
Audience & Growth Initiatives (Core Focus)
Lead marketing strategy and execution for priority audience segments, including multicultural, youth, women, and international growth audiences
Oversee community, foundation, retail, and brand activations tied to these audiences
Align storytelling, content, and campaigns to drive measurable fan engagement, growth, and revenue
Multicultural Marketing & International Growth
Lead Hispanic marketing strategy locally and across Mexico and Canada through the NFL's GMP program
Integrate multicultural storytelling and audience insights into broader marketing initiatives
Track, analyze, and report on campaign performance, including fan growth and revenue impact
Support digital and social strategy for key audience segments
Oversee international fan clubs and related content initiatives, including newsletters and campaigns
Partnerships & Revenue
Identify and support partnerships that drive revenue growth and brand impact
Collaborate with the Partnerships team on co-branded marketing opportunities
Partner with the Ticket Sales team to develop incremental ticket sales initiatives for groups, theme nights, and special events
Retail & Merchandise
Lead planning and execution of retail marketing initiatives alongside retail partner Fanatics, including promotional calendars, in-store activations, signage, and merchandise-driven brand campaigns
Identify opportunities to grow brand visibility, audience relevance, and merchandise sales
Project Management, Collaboration, & Leadership
Develop briefs, timelines, and workflows to ensure on-time and on-budget delivery
Partner cross-functionally with Ticketing, Partnerships, Community, and Marketing teams
Align initiatives with broader business objectives and fan growth strategies
Lead, mentor, and develop team members and external partners
Delegate effectively while maintaining strategic oversight and accountability
Qualifications/Requirements

Education: Bachelor's degree in marketing, sports management, or related field
Experience: At least seven (7) years of full-time, professional progressive experience in marketing, brand strategy, audience development, or integrated campaign management
Proven track record of leading targeted marketing initiatives that drive measurable business results, fan growth, engagement, and revenue impact
Strong experience developing integrated marketing plans, executive presentations, campaign briefs, and post-campaign recaps with actionable insights
Demonstrated ability to translate data, fan insights, and performance analytics into strategic recommendations and campaign optimizations
Experience managing budgets, timelines, agencies, and cross-functional stakeholders in a fast-paced environment
Proven success managing multiple high-priority projects simultaneously while maintaining strong attention to detail and operational excellence
Experience leading multicultural and/or international marketing initiatives preferred
Sports, entertainment, live events, or consumer brand marketing experience strongly preferred
Strategic thinker with a strong balance of creative vision, operational rigor, and executional excellence
Experience supervising and supporting the professional growth and development of full-time colleagues
Exceptional communication, storytelling, and presentation skills, with the ability to influence stakeholders at all levels
Strong understanding of audience development, fan engagement, and integrated marketing strategy
Highly organized with strong project management, prioritization, and problem-solving abilities
Data-driven and results-oriented, with the ability to analyze performance metrics and optimize campaigns accordingly
Collaborative and team-oriented, with strong cross-functional relationship-building skills
Ability to thrive in a fast-paced, high-accountability environment while managing multiple priorities simultaneously
Self-starter with a proactive mindset, sound judgment, and strong attention to detail
Fluent in Spanish preferred but not required
Ability to effectively work in a fast-paced environment with multiple competing priorities that require strong project management, decision-making capabilities, and flexibility
Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs. Must successfully complete pre-employment screening, including a background check
Cardinals' Benefits/Perks Summary

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle. Benefits and Perks include, but are not limited to: Health, Dental, and Vision Insurance options; effective the first day of hire 401 (k) retirement option with employer match contribution Paid Time Off Accruals (including sick time accruals) Paid Time Off for most Federal holidays Time off for Maternity, Paternity, Military, and Bereavement MDLIVE: 24/7 medical support Flexible Spending Accounts (FSA) & Health Care Saving Account options Discounts on Cardinals gear & paraphernalia Tuition reimbursement & Professional Growth opportunities Daily free lunch Complimentary season tickets Subsidized gym memberships
The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #LI-Onsite Equal Opportunity Employer