Vice President, Reblozyl & Lymphoma Marketing

Vice President, Reblozyl & Lymphoma Marketing

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
The Vice President, Reblozyl & Lymphoma Marketing is a senior commercial leader responsible for defining and executing brand strategy across Reblozyl and Lymphoma, with a primary focus on U.S. commercialization while maintaining critical global strategic leadership for Reblozyl.
This role drives enterprise-level impact by ensuring strong near-term performance of Reblozyl in the U.S., sustaining long-term growth through lifecycle management, and leading launch planning and readiness for Golcadomide in Lymphoma. The VP serves as a key integrator across U.S. and Global teams, providing strategic direction, commercial insight, and cross-functional leadership from late-stage development through launch and ongoing commercialization.
The role is a core member of the U.S. Oncology Leadership Team and represents Marketing in senior governance, strategic planning, and executive decision-making forums.
Key Responsibilities

U.S. Brand Leadership – Reblozyl
Own U.S. commercial strategy and execution for Reblozyl across all approved and emerging indications.
Lead development and execution of the U.S. brand plan, including strategic positioning, messaging, channel strategy, promotion, and field enablement.
Partner closely with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and Finance to drive performance, remove barriers, and maximize patient impact.
Ensure disciplined execution against annual and long-range operating plans, including forecasting, budget ownership, and resource prioritization.
Serve as the senior Marketing voice in U.S. governance forums, POAs, QBRs, and executive reviews.
Global Reblozyl Strategy & Lifecycle Management
Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:
Ex-U.S. launch and expansion strategies
Lifecycle management planning
Indication sequencing and prioritization
Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.
Partner with Global Commercial, Medical, and Development teams to shape long-term brand vision, evidence strategies, and global value narratives.
Translate U.S. market learnings into global best practices and inform regional strategies.
Lymphoma – Golcadamide Launch Leadership
Lead U.S. marketing strategy and launch readiness for golcadamide in Lymphoma.
Shape early commercial strategy, positioning, and launch sequencing in partnership with Global and Development teams.
Build and lead the cross-functional launch team, ensuring alignment across Marketing, Medical, Access, and Sales.
Oversee launch planning milestones, readiness reviews, and pre-launch investments to ensure a successful Day-1 and sustained post-launch performance.
People & Enterprise Leadership
Build, develop, and lead a high-performing marketing organization, fostering strong talent development, succession planning, and inclusive leadership.
Serve as a role model of BMS values and leadership behaviors across the Oncology organization.
Mentor senior leaders and contribute to enterprise-level leadership initiatives across U.S. Oncology.
Qualifications & Experience

Bachelor's degree required; MBA or advanced degree preferred.
Minimum 15 years of experience in biopharmaceutical marketing, including senior leadership roles.
Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.
Direct experience with product launches, lifecycle management, and late-stage pipeline assets.
Demonstrated ability to operate effectively in matrixed, global organizations.
Strong strategic thinking, executive presence, and ability to influence at the most senior levels.
Experience navigating complex market access and reimbursement environments.
Experience spanning both U.S. commercialization and global brand strategy (preferred)
Prior leadership of hematology or lymphoma brands (preferred)
Why You Should Apply

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion, and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.
Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments, and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodations in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Locations
Madison or Princeton - NJ - US
Compensation Grade
EG-180
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
$303,150 - $367,350
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
​ Work-life benefits include:
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt,