Senior Lifecycle Marketing Manager (Home Equity)

Requirements

8+ years of D2C lifecycle management, with a track record of optimizing for down-funnel conversion and revenue
, A structured approach to problem-solving and the ability to derive strategic conclusions from large amounts of data
, Hands-on experience with comprehensive CRM/marketing automation tools like Braze, Mailchimp, or similar systems
, Deep knowledge of A/B testing methodologies and experience managing a high-velocity testing roadmap
, Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation
, The ability to operate independently and thrive in a fast-paced, dynamic environment where priorities may shift
, Excellent written and oral communication skills, with the ability to communicate channel strategy and insights crisply to various stakeholders
, Experience in a regulated industry such as FinTech or banking is highly preferred
, (Desirable) Genuine interest in the lending and home equity space
, MBA or other advanced degrees
, (Desirable) Previous experience in finance, tech, or banking
, (Desirable) Experience with Excel & SQL is a plus
What the job involves

We’re hiring a Lifecycle Marketing leader to own the strategy for one of SoFi’s newest and most ambitious ventures: Home Equity products
, Embedded deeply with Product teams, you will drive incremental business growth by optimizing funnel conversion across the customer journey
, This high-impact role transforms rich member data into effective campaigns at scale while steering cross-functional partners across Product, Creative, and Data Science
, This is a critical opportunity to navigate ambiguity and deliver outsized results in a high-growth vertical
, Lead the development of automated multi-channel workflows (email, push, in-app, SMS) based on member behaviors and lifecycle stages
, Drive campaign automation and personalization, leveraging performance insights to build and optimize high-performing evergreen and ad-hoc programs
, Own a rigorous, full-funnel experimentation roadmap to optimize conversion and revenue, leveraging our new experimentation suite
, Partner with Product Marketing, Data, and Design to develop marketing strategies that align with broader Home Equity business goals
, Collaborate with Marketing Tech Ops to oversee technical execution and champion the use of AI-driven insights for hyper-personalization
, Design educational content and personalized strategies to help members navigate the complexities of the lending market
, Analyze trends and develop reporting frameworks to socialize actionable insights and learnings across the organization

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