Creative Director, Lifecycle & Organic Growth

Creative Director, Lifecycle & Organic Growth

This is a high-impact creative leadership role focused on redefining how a fast-scaling consumer platform communicates with its users across lifecycle and organic channels. You will be responsible for transforming functional, transactional messaging into emotionally resonant, trust-building storytelling that improves engagement and long-term retention. Acting as the voice of the brand, you will shape how millions of customers experience communications across email, SMS, push notifications, and in-app messaging. The role sits at the intersection of copywriting excellence, product marketing, and growth strategy, requiring both creative intuition and analytical awareness. You will partner closely with cross-functional teams including product, design, growth, and customer insights to build a cohesive tone of voice from the ground up. This is a hands-on, senior-level individual contributor role with significant influence on brand perception, customer trust, and lifecycle performance.
Accountabilities:
Lead the transformation of lifecycle and CRM communications across email, SMS, push, and in-app messaging, shifting tone from transactional to human-centered and value-driven.
Define and evolve the brand voice across organic and lifecycle channels, ensuring consistency, clarity, and emotional resonance.
Collaborate with product, design, growth, and insights teams to translate user behavior and data into compelling, empathetic messaging strategies.
Develop creative frameworks and messaging systems that improve engagement, trust, and long-term customer retention.
Own copy development for customer journeys, feature launches, and ongoing communications across lifecycle stages.
Expand scope into broader organic growth channels, including social media and community-driven platforms, as brand voice matures.
Use qualitative insights, customer pain points, and behavioral data to shape narratives that strengthen brand affinity and customer relationships.
Contribute to strategy discussions on how storytelling and copy can drive measurable business and growth outcomes.
Requirements:
7+ years of experience in creative marketing, copywriting, or lifecycle/organic growth roles within consumer-focused brands.
Strong portfolio demonstrating excellence in copywriting, tone development, and customer-facing messaging across multiple channels.
Deep expertise in CRM, lifecycle marketing, email, SMS, and organic content strategy.
Ability to translate complex or emotionally sensitive topics into clear, engaging, and human-centered messaging.
Strong understanding of audience development, community dynamics, and modern social platforms.
Experience working in fast-paced, high-growth environments with cross-functional collaboration.
First-principles thinker with strong qualitative reasoning and customer empathy.
Comfortable influencing analytical or data-driven stakeholders while advocating for brand and creative excellence.
Bachelor's degree in Marketing, Communications, or a related field preferred.
Benefits:
Competitive base salary ranging from $135,000 to $185,000, plus equity opportunities.
Comprehensive health, dental, and vision insurance coverage.
Paid time off, parental leave, and wellness benefits.
401(k) plan (U.S.) or RRSP (Canada) with employer matching.
Flexible remote work environment across multiple U.S. locations.
Employee equity grants as part of total compensation.
Opportunity to shape a brand voice from the ground up in a high-growth, well-funded company.
Access to a collaborative, innovation-driven culture focused on creativity, experimentation, and impact.