Job Title: Senior Director, Public Relations and Communications
Broward College stands at a transformative moment in its history. With the appointment of a new permanent president and the unwavering commitment of an engaged Board of Trustees, the College is advancing toward its aspiration of becoming the number one destination for academic excellence. This is an extraordinary opportunity for a seasoned communications professional to help shape and share the stories that define this next chapter — stories of impact, innovation, and student success.
Essential Functions
- Collaborate with the Associate Vice President to implement a strategic communications plan that aligns with the College’s mission, strategic goals, and key initiatives.
- Build strong internal relationships to stay current on College priorities, academic initiatives, grants, and programs that can be leveraged in storytelling and media outreach.
- Manage contracted vendors and external consultants supporting public relations and communications efforts.
- Act as a connector between internal stakeholders and the Marketing team to ensure that messaging is coordinated, timely, and aligned with external campaigns.
- Develop and oversee materials that promote and publicize College events, initiatives, and achievements to internal and external audiences.
- Compose and edit press releases, newsletters, publications, and multimedia content in support of the College’s brand and strategic priorities.
- Manage the development of the College’s annual report to the community and support the annual report to the Board.
- Maintain systems for archiving press coverage and prepare monthly communication performance summaries and reports.
- Oversee staff within the department, including performance evaluation, training, hiring, and team development.
- Track the effectiveness of media and social media efforts and prepare regular reports and presentations on impact.
- Support strategic communications planning for major College initiatives, including presidential messaging and high‑visibility campaigns.
- Perform other related duties as assigned.
Knowledge, Skills And Abilities
- Exceptional communication, writing, and storytelling skills tailored to diverse audiences and platforms.
- Strategic thinking with the ability to translate internal priorities into compelling external messaging.
- Demonstrated ability to manage large‑scale communication initiatives from concept to execution.
- High emotional intelligence and the ability to build trust and influence across all levels of the organization.
- Strong organizational and project management skills with attention to deadlines and details.
- Demonstrated understanding of the external landscape impacting higher education, including media, legislative, and social influences.
- Skilled in using digital platforms, analytics, and reporting tools to measure communication effectiveness.
Benefits
- Affordable high‑quality healthcare insurance (medical, dental & vision)
- Retirement options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
- Wellness program
- Vacation/Paid time off
- Winter and Spring break off
- Paid parental leave
- Tuition assistance and tuition reimbursement for employees and family members
Equal Opportunity Employer
Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification. Applicants needing a reasonable accommodation with the application process are invited to contact the Talent and Culture Department.
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