Pfizer Brand Marketing Director

Location: United States - New York - New York City

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding what we need to achieve for patients and how we will go about achieving those goals.

Responsibilities

Serve as integrated CMO lead for Pfizer branded experiences. Conduct intake from product marketers on their business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.

Be accountable to the business for achieving aligned campaign KPIs, executing to budget, and delivering ongoing updates on performance against KPIs at critical milestones in campaigns.

Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance, and application of channel best practices.

In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles.

Define and execute the integrated go‑to‑market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels for key therapeutic areas.

Take ownership of the creative brief and manage the agency partnership to deliver against the integrated go‑to‑market plan.

Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem, including top 5% of ads within the System1 database, statistically significant increase over baseline for high value actions and 30% more efficient impact of media.

Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.

Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties.

Serve as centre‑spoke for execution by managing cross‑functional delivery teams and agency partners, including RC, ensuring excellence in creative, production, and operational delivery.

Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data‑driven insights.

Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas.

Qualifications

Bachelor’s degree required; advanced degree (MBA, Master’s) preferred.

A minimum of 8+ years of experience in marketing, commercial strategy, or go‑to‑market leadership within a matrixed organization.

Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment.

Strong financial stewardship skills, including budget ownership and resource allocation.

Demonstrated ability to influence and collaborate across senior leadership and cross‑functional teams.

Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact.

Fluency in paid, owned, earned and shared strategies and journey‑based planning.

Excellent oral and written communication skills; executive presence and stakeholder management capabilities.

Strong quantitative background, which may include data management, analytics, market research, performance marketing, dashboard management, etc.

Deep understanding of global regulatory and compliance frameworks relevant to marketing and product launches.

Proficiency in Microsoft applications and familiarity with marketing technology platforms.

Experience leading integrated marketing strategies across omnichannel ecosystems.

Track record of driving operational excellence and change management in large‑scale initiatives.

Certification or experience in operational excellence methodologies (e.g., Lean, Six Sigma).

Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies.

Demonstrated agility and adaptability in dynamic business environments.

Strong analytical skills for data interpretation, KPI tracking, and performance optimization.

Passion for innovation and improving patient outcomes through strategic marketing.

Benefits and Compensation
The annual base salary ranges from $176,600.00 to $294,300.00. Eligible for Pfizer’s Global Performance Plan with a bonus target of 20.0% of base salary and participation in a share‑based long‑term incentive program. Benefits include a 401(k) plan with Pfizer matching contributions, an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits (medical, prescription drug, dental and vision coverage). Learn more at Pfizer Candidate Site – U.S. Benefits.

Application & Eligibility
Last Day to apply: May 24, 2026.

Selected colleague must be onsite 2.5x weekly. Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (e.g., TN, O‑1, H‑1B) is not available for this role now or in the future.

EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.

Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws. If a licensed physician incurs recruiting expenses reimbursed by Pfizer, the physician’s name, address and the amount of payments made may be reported to the government under the Sunshine Act.

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