Enterprise Campaign Lead

Enterprise Campaign Lead

The Enterprise Campaign Lead owns the strategy, orchestration, and performance of integrated B2B marketing campaigns for Elavon's Hospitality segment across the full client lifecycle (acquisition, onboarding/activation, adoption, expansion, and retention). This role partners closely with Product Marketing to translate segment strategy and positioning into executable, measurable activation plans that drive pipeline creation, acceleration, and adoption.
Key Responsibilities:
Enterprise B2B lifecycle campaign strategy Lead the end-to-end strategy for B2B Enterprise campaigns across the client lifecycle. Define objectives, targeting strategy, success metrics, and activation plans aligned to pipeline generation, opportunity progression, and customer lifetime value.
Data backed campaign development Leverage market intel, competitive insights, firmographic and intent data, and CRM and product adoption signals, to reach buyers and deal influencers at the right time. Translate insights into campaign hypotheses, targeting strategies, and messaging direction.
Messaging and campaign narratives Partner with Product Marketing to translate core value propositions into lifecycle-specific campaign narratives. Develop messaging frameworks and storylines tailored to Enterprise buyers, technical and non-technical stakeholders, and customer maturity stages, ensuring consistency across all customer-facing channels.
Channel planning and execution Own integrated campaign planning and execution across digital, field, partner, event, and sales-led channels. Define channel mix, activation strategies, and orchestration across marketing and sales touchpoints to ensure campaigns are scalable, operationally ready, and measurable in a complex B2B buying environment.
Pipeline impact and sales alignment Drive campaigns with a clear focus on pipeline creation, deal acceleration, and expansion revenue. Optimize targeting and activation based on account engagement signals, opportunity data, and sales
Account-based marketing Shape and champion the growth of Account Based Marketing at Elavon and US Bank. Leverage B2B data and intent platforms (e.g., ZoomInfo, Demandbase, Dun & Bradstreet)to inform account selection, segmentation, personalization, and prioritization. Partner with Sales and Revenue Operations to executive coordinated activities that influence and win key accounts.
Performance measurement and optimization Own campaign performance measurement across pipeline contribution, acceleration, activation, and retention outcomes. Leverage CRM, marketing automation, and analytics platforms to analyze results, surface insights, and continuously optimize strategies. Share learnings and recommendations to improve future campaigns.
Basic Qualifications- Bachelor's degree, or equivalent work experience- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Strong experience in B2B marketing or marketing strategy with a proven track record of delivering measurable pipeline and revenue impact
Deep understanding of Enterprise B2B buying dynamics, multi-stakeholder buying committees, account-based marketing, and lifecycle marketing
Experience using B2B data, intent, and ABM platforms such as ZoomInfo, Demandbase, and Dun & Bradstreet
Strong strategic, analytical, and cross-functional leadership skills
Proven experience driving pipeline generation, opportunity acceleration, and expansion through integrated, data-driven campaigns
Excellent verbal, written, and presentation skills
Ability to manage multiple complex initiatives on time and on budget
Familiarity with marketing technology stacks, CRM systems, and analytics tools MBA or equivalent markers of high achievement preferred
Experience marketing to the hospitality industry
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.