Head of Performance Marketing

Title: Head of Performance Marketing
Location: Doc's Diesel
Type: Full-time, Hybrid/Remote
Department: Marketing
Salary Range: $90K-$110K

Job Summary

Doc's Diesel is seeking a data-driven, growth-obsessed Head of Performance Marketing to own paid acquisition strategy, marketing efficiency, and scalable revenue growth across our DTC and omnichannel ecosystem.

With approximately $250,000 in monthly ad spend, this role is responsible for scaling revenue profitably while maintaining disciplined control over CAC, MER, and contribution margin.

The ideal candidate has personally scaled physical product ecommerce brands through structured testing systems, rigorous data analysis, and strategic budget allocation. You understand full-funnel acquisition, blended performance metrics, and how to push aggressive growth without sacrificing profitability.

This role will work closely with our Head of Creative and ecommerce team to ensure data-backed insights inform creative strategy, offer testing, and channel expansion.

Key Responsibilities

Paid Media Strategy & Execution

Own strategy and execution across Meta, Google (Search, Shopping, YouTube), and emerging paid channels
Manage and optimize $250K+ monthly advertising budget
Allocate spend dynamically based on performance and incrementality
Identify and scale new performance channels (Linear TV, TikTok, affiliate, retail media, etc.)
Revenue & Efficiency Ownership Own MER, CAC, blended ROAS, LTV, and new customer acquisition targets
Align marketing spend with contribution margin and profitability goals
Partner with leadership on revenue forecasting and spend modeling
Present performance insights and scaling plans to executive team
Testing & Optimization Systems Build and maintain a structured creative testing engine in partnership with Head of Creative
Establish clear testing cadences (creative, landing pages, offers, funnels)
Continuously improve funnel conversion rates and AOV
Develop repeatable systems for identifying and scaling winning campaigns
Data & Attribution Build and maintain a "single source of truth" performance dashboard
Analyze blended vs platform-reported metrics
Evaluate attribution models and incrementality
Make decisions based on contribution margin, not vanity metrics
Cross-Functional Collaboration Provide data-driven insights to creative and ecommerce teams
Align with inventory and operations to forecast demand
Lead or manage performance team members and/or agency partners as needed
Qualifications

Required 7+ years in DTC ecommerce performance marketing
Personally managed $250K+ monthly paid media budgets (preferably $500K+)
Experience scaling physical product brands to $100M+ in annual revenue
Deep expertise in Meta and Google ecosystems
Strong understanding of unit economics, contribution margin, and blended performance metrics
Proven track record building structured testing systems
Preferred Experience in automotive, aftermarket, or enthusiast categories
High AOV product experience
Omnichannel experience (Amazon, retail, etc.)
Experience in high-growth, sub-$50M revenue environments
Experience building internal performance teams
What We Offer / Benefits Competitive salary
Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
PTO (available after 60 days of employment)
Company-sponsored employee-only YMCA membership (available after 60 days of employment)
No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
Opportunities for growth within a rapidly scaling ecommerce organization
BRAND NEW WAREHOUSE / OFFICE BUILDING