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Senior Social Media Specialist

Virtual Vocations Inc, New York, NY, USA

Job type: Full Time


Driving innovative social media strategies, the full-time Senior Social Media Specialist will create engaging content, collaborate with cross-functional teams, and enhance community engagement in a remote environment.
Key responsibilities

Create high-quality, platform-native content across various formats, leveraging storytelling techniques from consumer brands and media
Act as a subject matter expert to drive content strategy that aligns with the objectives of multiple teams, including demand generation and product marketing
Engage with customers and influencers on social media channels while experimenting with new tactics to grow the audience and enhance community interaction

Required qualifications

Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
3-5 years of experience in social media, content creation, or digital media, preferably in consumer brands or media
Proven ability to create and publish content independently, including shooting, editing, and writing
Deep understanding of social media platforms and audience behaviors, particularly on LinkedIn, X/Twitter, Instagram, YouTube, Reddit, and TikTok
Exceptional copywriting and storytelling skills with a range of tones and proficiency in social media management and content creation tools