Senior Strategist

Senior Strategist

New York, NY
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
Job Description

New York Times Advertising is looking for a creative and strategic mind to join our advertising strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within the Creative Strategy team requires strategic rigor, experience with media, and an editorial mindset. Additionally, it demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. This is a hybrid role based in our New York headquarters, reporting to the Director of Strategy. You can typically expect to be in the office 3 days per week.
About the Role

From creative to media strategy, as a Senior Strategist, you will identify insights and inspire ideas that result in 360-degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award-winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.
Responsibilities:

Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis
Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products) to create integrated programs for clients
Use research and data to express and support sales through storytelling
Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of "why NYT"
Lead creative and media brainstorms
Contribute to internal and external company projects, whether that's go-to-market materials for specific markets or sharing industry trends to sales/fellow strategy teammates
Attend client and agency calls/in-person meetings to pitch our creative or media strategies
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:

6+ years of advertising/marketing experience, with a focus in creative, media or brand marketing strategy
6+ years of experience with branded content, mobile, digital, social and advertising landscape
6+ years of experience working in collaborative sales and marketing environment
A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts
Experience with high performance team building, public speaking, and leadership
An understanding of the current branded content, mobile, digital, social and advertising landscape
Preferred Qualifications:

Brand marketing experience
Publisher experience
Experience in CPG, Auto, Travel, Healthcare and/or Entertainment
Light design skills