Senior Seo Specialist

AutoZone is seeking a

Sr. SEO Specialist

to assist in the development and implementation of its SEO content strategy for organic growth across traditional search engines and emerging AI-driven search experiences.

The ideal candidate will be responsible for keyword research, content management, on-page optimization, and reporting.

The Sr. SEO Specialist is comfortable handling and prioritizing multiple tasks simultaneously and collaborates with the SEO team, internal stakeholders, and agencies to develop and execute the SEO strategy.

Responsibilities

Use SEO analytics, and AI search measurement tools to evaluate search performance and measure results against internal goals, competitors, and SEO best practices

Perform ongoing keyword and content research to help drive content strategies

Develop strategies based on analytics, keywords, competitors, and industry research

Monitor and analyze performance within AI-powered search experiences, including generative search results, answer engines, and LLM citations, and identify opportunities to improve brand visibility and authority

Compile and present SEO performance reports and analysis from platforms such as Adobe Analytics, Google Search Console, Screaming Frog, Ahrefs, and other enterprise SEO platforms

Assist in the implementation of content and on-page optimization strategies, including uploading new content and meta changes

Communicate strategies, data, research, and the impact of SEO recommendations to cross-functional teams, including IT, Marketing, Product, UX, and Merchandising

Stay current with the latest SEO trends, news, and tactics, including algorithm changes and best practices that impact organic performance

Partner with vendors and agencies coordinating SEO roadmap and tactics

Qualifications

Bachelor's degree in Marketing, Business, Merchandising, Advertising, Communications or related field

Experience with Automotive industry is a plus

5+ years of SEO experience

5+ years of experience with web analytics tools such as Adobe Analytics

5+ years with SEO tools such as Screaming Frog, SEMrush, Google Search Console, and SimilarWeb

Strong analytical skills with the ability to communicate data and drive meaningful action

Background and experience with HTML, JavaScript, and CSS

Experience with content management systems

Well-organized, high attention to detail, deadline-oriented, and a team player

Experience with presenting strategies, data, and recommendations to key stakeholders

Excellent written and verbal communication skills

Benefits at AutoZone

Competitive pay

Unrivaled company culture

Medical, dental and vision plans

Exclusive discounts and perks, including an AutoZone in-store discount

401(k) with company match and Stock Purchase Plan

AutoZoners Living Well Program for free mental health support

Opportunities for career growth

Additional Benefits for Full‑Time AutoZoners

Paid time off

Life, short- and long-term disability insurance options

Health Savings and Flexible Spending Accounts with wellness rewards

Tuition reimbursement

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.

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