Tournament Sales Manager

American Golf is a trusted leader in golf hospitality, known for elevating the game and the communities around it. We bring deep expertise in golf operations and club culture, paired with a genuine commitment to creating welcoming, memorable experiences for every guest and member.

Our teams take pride in course care, exceptional service, and thoughtful environments that invite people to play, connect, and feel at home. We believe golf is more than a sport, it’s a place where relationships grow, traditions thrive, and everyone is part of the community.

Job Purpose
The Tournament Sales Manager drives revenue through the proactive acquisition, planning, and execution of golf tournaments and group outings. This role cultivates strong relationships with local businesses, community organizations, and event planners to grow tournament business while ensuring each event is expertly coordinated from initial inquiry through post-event follow-up. The Tournament Sales Manager collaborates closely with Operations, Food & Beverage, and Marketing to deliver seamless, professional events that reflect American Golf’s high standards of service and hospitality.

Responsibilities

Generate new tournament and outing business through prospecting, networking, outreach campaigns, and inbound lead management

Conduct detailed needs assessments with clients to offer appropriate tournament packages, enhancements, and services

Prepare proposals, pricing, contracts, and event documentation with accuracy and attention to financial performance

Partner with Operations and F&B teams to ensure events are properly coordinated, staffed, and executed

Oversee event logistics including tee times, formats, scoring systems, sponsorship setups, signage, and merchandise coordination

Maintain strong client relationships through frequent communication, site visits, and personalized engagement

Act as on-site liaison during tournament days, ensuring a positive experience for guests and resolving issues promptly

Complete post-event follow-up including billing review, client feedback, and opportunities for future bookings

Track pipeline activity, maintain CRM accuracy, and report on sales performance against revenue targets

Support marketing initiatives, promotions, and community partnerships that increase visibility of tournament offerings

Represent American Golf at networking events and industry functions to build brand presence

Ensure all policies, legal requirements, and service standards are upheld throughout sales and event processes

Qualifications

Previous experience in event sales, hospitality sales, golf operations, or related field required

Strong sales acumen with proven ability to meet or exceed revenue targets

Excellent communication, negotiation, and relationship-building skills

Highly organized with strong attention to detail and ability to manage multiple events simultaneously

Working knowledge of golf formats, terminology, and tournament structure preferred

Proficiency with CRM platforms, Microsoft Office Suite, and point-of-sale systems

Ability to work evenings, weekends, and holidays based on business needs

Valid driver’s license may be required depending on location

Working Conditions

Primary work environment is a clubhouse office setting with frequent time spent outdoors on the golf course during tournaments

Must be able to lift up to 25 lbs., assist with event setup, and walk the course as needed

Regular interaction with guests, customers, and vendors in a fast-paced, service-driven environment

Schedule may vary to support peak business times and event execution

American Golf Corporation is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.

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