Marketing Coordinator

Overview

Tacos La Villa Mexican Grill, Inc. is a Mexican-inspired restaurant brand with over 10 locations throughout Kern County, California. Based in Bakersfield, we are known for delivering authentic, flavorful Mexican cuisine in a warm and welcoming environment.
As a growing company, we are passionate about providing excellent food and service to our community. Our team is driven by a commitment to quality, customer satisfaction, and creating memorable dining experiences across every location.
Role Overview
We are seeking a Marketing Coordinator to support and execute marketing initiatives across multiple restaurant locations. This role will work directly under the Marketing Director and is primarily focused on marketing coordination, campaign support, reporting, and analytics.
This is a great opportunity for someone looking to gain hands-on experience in digital marketing and grow within a fast-scaling organization.
Key Responsibilities

Reporting & Analytics

Track monthly marketing spend across platforms
Compile and analyze key performance metrics:
Impressions
Reach
Engagement
Clicks
Assist in estimating ROI and campaign performance
Prepare clear, organized monthly reports for each store location
Campaign Support

Assist in setting up and monitoring ad campaigns
Track performance and flag underperforming campaigns
Support execution of promotions and marketing initiatives
Organization & Systems

Maintain campaign trackers, budget sheets, and dashboards
Ensure accurate and consistent data entry across all locations
Help keep marketing operations organized and scalable
Multi-Location Coordination

Support marketing efforts across multiple restaurant locations
Organize and track performance data by store
Ensure consistency in reporting across all partners
Creative Support (Plus)

Assist with marketing content creation and editing
If you have graphic design experience, you may support the team with designing marketing materials (social media, flyers, promotional assets)
Qualifications

Strong communication and writing skills
Basic understanding of digital marketing (Meta Ads, Google Ads is a plus)
Strong Excel / Google Sheets skills
Detail-oriented and highly organized
Comfortable working with data and performance metrics
Strong time management and ability to meet deadlines
Ability to collaborate in a fast-paced, on-site environment
Preferred

Bachelor\'s degree in Marketing, Communications, Business, or related field
Experience in sales, event planning, or promotions
Familiarity with Canva or other design tools
Experience in restaurant or multi-location marketing
Nice to Have

Experience running ad campaigns (even at a basic level)
Graphic design experience (strong plus)
Experience supporting local or multi-unit businesses
Growth Opportunity

This role offers strong potential for growth as we continue expanding across multiple locations. High-performing candidates may take on increased responsibility in campaign management and marketing strategy over time.
Compensation

$20-$25/hour (based on experience)
Performance-based increases over time
Optional additional hours available in-store
Why Join Us

Hands-on experience managing real marketing campaigns
Opportunity to grow within a fast-expanding brand
Exposure to multi-location marketing strategy
Collaborative and supportive team environment

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