Paid Media Strategist (Retail Media)

Los Angeles or Minneapolis (Hybrid | 2 days/week onsite)

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally‑recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly‑formulated and sustainably‑designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com .

Our Mission
We're on a mission to empower people to live happy, healthy lives.We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role
The Honest Company has kicked off a search for a Paid Media Strategist, Retail Media to support our Paid Media Team! This role is responsible for executing and optimizing paid media strategy across retail media channels to drive category‑leading growth, new customer acquisition, and brand visibility across priority retail partners. This role will support day‑to‑day campaign execution, testing, reporting, and optimization across platforms including but not limited to Amazon, Walmart Connect, Roundel, Instacart and other emerging retail media networks.

Responsibilities

Lead end‑to‑end execution of retail media (search, sponsored products, DSP, offsite + onsite programmatic display)

Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs

Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy

Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)

Build and execute test‑and‑learn plans (creative, bidding, audience, channel mix)

Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business‑driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as‑needed basis.

Partner with analytics to measure incrementality and true performance impact across retail media investments

Integrate media with promotions, launches, and shopper marketing initiatives

Collaborate with Brand to ensure performance‑driven, on‑brand creative

Stay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy

Qualifications
The ideal candidate has hands‑on experience managing paid media campaigns and has deep expertise in retail media networks. You are highly analytical, detail‑oriented, and comfortable managing budgets across multiple platforms. You understand performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities. You thrive in a fast‑paced environment and enjoy testing, learning, and iterating to drive measurable growth.

5+ years of experience managing retail media for a CPG company

Proven track record of driving sales velocity, household penetration, and retail growth outcomes

Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel

Strong understanding of performance metrics tied to business goals

Experience with Mixed Media Model platforms, incrementality testing, and clean room environments

Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels

Experience partnering with external media agency

Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry

Compensation
The pay range for this role is $75,000 - $100,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

Benefits

Comprehensive Health & Wellness

We’ve got you covered with top‑tier health, dental, and vision plans to keep you and your family feeling great.

401k with Company Match

Your future matters to us. We match your 401k contributions to help you secure a strong financial future.

Wellness & Fitness

Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.

Work-Life Balance

We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.

Family‑Friendly Leave

Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.

Ownership & Equity

Ownership isn’t just a mindset here—it’s real. Every full‑time employee is granted equity, giving you a direct stake in our future. When we win, you win.

Education Reimbursement

We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.

Pet Insurance

We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.

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