Social Media Manager - Nampa, ID

AmmoSquared is looking for a Social Media Manager to own and execute our social media presence across platforms. This role sits within our Content & Creative team and plays a critical part in turning content, events, and partnerships into consistent, high-performing social distribution.

This is not a passive posting role.

You will be responsible for amplifying the voice of AmmoSquared, building community, and driving engagement that supports customer acquisition, retention, and brand loyalty.

What You’ll Own
Content Distribution & Publishing

Manage and execute daily social media posting across key platforms (Instagram, Facebook, YouTube, X, etc.)

Turn long-form content (video, blogs, podcasts) into short-form, platform-native content

Ensure consistent publishing cadence and brand voice

Content Amplification

Work directly with the Content Producers to distribute video content effectively

Collaborate with the Events Coordinator to capture and amplify event-driven content

Support product launches, campaigns, and promotions through social channels

Community & Engagement

Engage with comments, DMs, and community conversations

Build relationships with customers, followers, and advocates

Maintain a strong, authentic voice aligned with AmmoSquared’s values

Influencer & Partner Coordination

Assist in coordinating influencer collaborations and content distribution

Help manage social visibility for partnerships and sponsorships

Identify and engage with aligned collaborative creators in the preparedness and shooting community

Performance & Optimization

Track and report on social media performance metrics

Identify what content is working and iterate quickly

Optimize for engagement, reach, and conversion support

What Success Looks Like

Consistent, daily content across all major platforms

Increased engagement and follower growth

Strong alignment between events, content, and social output

Social media becoming a primary amplifier of all marketing efforts

Who You Are

You are both creative and operational

You understand how to turn raw content into compelling social posts

You move fast and don’t wait for perfect conditions

You care about details — captions, timing, tone all matter

You understand social media culture but respect brand voice

Experience & Skills

3–5 years managing social media for a brand or creator

Strong understanding of Instagram, YouTube, Facebook, and other emerging platforms

Experience with short-form video (Reels, Shorts, TikTok-style content)

Podcasting production experience a plus

Ability to write clear, engaging captions

Familiarity with analytics tools and performance tracking

You’ll become a top Candidate if:

Have experience in the 2A space (Firearms, outdoor, hunting space)

Understand the mindset of responsible gun owners and prepared citizens

Have worked with influencers or brand partnerships

Have demonstrative basic video editing skills using (CapCut, Adobe Premier, or Davinci Resolve)

What We Offer

Competitive salary and benefits package (health, dental, vision, 401(k))

100% premium coverage for dependents and 90% premium coverage for dental and vision

Firearms training and ammunition-related perks

Opportunity to join an innovative and growing company

Stock options available

Opportunity to work in the firearms industry

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