Marketing at Workday

Overview

As a bold storyteller, you’ll transform data into magic and inspire action. Level up for your next big thing—CMO, creative guru, brand strategist. Your story, your way.
“The Rockstar campaign is a career highlight. We got to work with some of the legends of rock ‘n’ roll.”
—Erik Peterson, Executive Director, Global Advertising and Media
Welcome to CMO School. A hub for culture, motivation and opportunity, our CMO School development program provides the skills and network you need to keep moving your career forward.
Your work, seen around the world. You’ll be able to flex your marketing muscles globally and locally, hyper-targeted and more broadly. That’s influence that gives you the fuel to do your very best work, every time.
Responsibilities

Own field campaigns and events, drive demand and pipeline, and partner closely with Sales to fuel growth.
Promote Workday’s brand. Own campaigns, spark demand, align with sales, and build a marketing engine.
Craft compelling stories, build strong partnerships, and grow Workday’s brand with customers, prospects, and colleagues.
Build the voice of a brand that’s trusted by millions. Local marketing strategies that boost global success.
Localize marketing within a global team, balancing consistency and sales happiness.
Contribute to a landing of creative content and programs that resonate with audiences worldwide.
Campaigns and Outcomes

$2.4B invested in sales and marketing in FY25.
100+ countries reached by our campaigns.
50% YoY web traffic increase post-Rockstar campaign.
Program Highlights

Learn how Callie is growing her career in a powerful marketing program focused on growth, leadership, and new skills.
AI agents are rocking the business world and helping refine customer experiences.
Missy shares how we’re transforming event planning with eco-friendly practices.
Go behind the scenes of our creative evolution with Beth, sharing the thinking that shaped our refreshed identity.

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