Content Creator, Social Media & Community

Location Name
Columbus Corporate Headquarters

Responsibilities
The Content Creator, Social Media is responsible for supporting the content strategy and creative execution for Express across social media platforms, with a focus on TikTok, TikTok Shop, Instagram, YouTube, and Livestream Shopping. Reporting to the Art Director, Brand Creative, this role helps bring the brand, product, and customer community to life through engaging, social-first content that supports brand storytelling, customer engagement, and business goals.

This role is responsible for ideating, capturing, editing, and curating social-first video and content for owned and paid social channels, in-app commerce experiences, community storytelling, and broader marketing needs. The Creator, Social Media & Community Content partners closely with Social, Brand Strategy, Creative, Copy, Production, and cross‑functional teams to translate campaign direction, product priorities, and emerging trends into compelling platform‑specific content.

The ideal candidate is highly creative, culturally aware, and execution‑focused, with strong social‑first storytelling instincts and hands‑on experience creating video content for fast‑moving digital platforms. This person should be deeply fluent in social media, passionate about fashion and culture, and able to move quickly while maintaining strong creative judgment and attention to detail.

Key Responsibilities

Support the development and execution of social‑first content strategies across TikTok, TikTok Shop, Instagram, YouTube, and Livestream Shopping

Concept platform‑specific storytelling ideas tailored to each social media channel, audience, and customer segment

Translate campaign creative, product stories, and seasonal priorities into engaging social‑first content and community storytelling

Partner with Social, Brand Strategy, Creative, and Copy teams to ideate and execute content that supports brand milestones, product launches, cultural moments, and always‑on channel needs

Help identify opportunities for reactive, trend‑driven, and first‑to‑market content that keeps the brand relevant and culturally connected

Support content needs across organic social, paid media, livestream, and broader marketing initiatives as needed

Content Capture, Editing & Asset Creation

Capture social‑first video and content at photo shoots, stores, events, studio settings, livestreams, and other day‑to‑day brand moments

Create, edit, and optimize video content for platform‑specific use, with a strong focus on short‑form mobile‑first storytelling

Edit and curate community content, creator content, and user‑generated content for use across social channels and other customer‑facing marketing assets

Help create content that supports TikTok Shop and livestream selling moments, balancing brand storytelling with product and commerce objectives

Determine when to leverage existing assets versus capture new content based on channel needs, speed, and performance opportunity

Maintain organization of the social‑first content library, ensuring assets are clearly labeled, accessible, and easy to repurpose across teams

Cross‑Functional Partnership & Performance Optimization

Partner closely with Social, Brand, Creative, Production, Product, Paid Media, PR, Legal, Studio, and other cross‑functional teams to ensure content is aligned with strategy, messaging, and brand standards

Support the planning and execution of seasonal campaigns, community storytelling initiatives, creator and influencer content, and always‑on social tactics

Track creative outputs and review performance metrics to inform future content decisions, creative optimizations, and storytelling approaches

Monitor platform trends, editing techniques, emerging content formats, and competitive best practices to continuously evolve the brand’s social presence

Help develop and maintain best practices for social‑first creative, content execution, and platform engagement

Experience & Qualifications

Essential Qualifications

Bachelor’s degree or equivalent experience in Filmmaking, Visual Communications, Marketing, Fashion, Digital Media, or a related field

2+ years of relevant experience in social media content creation, filmmaking, video production, or digital creative roles

Strong experience capturing and editing social‑first video content for mobile and platform‑specific environments

Proficiency in iPhone video capture and editing

Strong understanding of content creation for TikTok, Instagram, YouTube, TikTok Shop, and related social platforms

Strong storytelling instincts and a clear understanding of what performs across social and community‑driven channels

Experience creating content that is aligned with brand strategy while also responsive to platform behavior and audience expectations

Strong organizational skills and ability to manage multiple projects in a fast‑paced environment

Ability to travel as needed

Preferred Qualifications

Experience working in fashion, retail, beauty, or lifestyle brand environments

Experience creating content for paid media, social commerce, TikTok Shop, or livestream shopping

Proficiency in Adobe Premiere Pro and Adobe Creative Suite

Experience with CapCut, After Effects, Photoshop, Illustrator, or similar creative tools

Basic design, layout, and typography skills for digital and mobile content

Portfolio demonstrating strong social‑first content creation and editing capabilities across multiple platforms

Critical Skills & Attributes

Strong social‑first storytelling and creative instincts

Deep passion for social media, fashion, culture, and emerging content trends

Strong visual eye for composition, color, pacing, and brand‑right storytelling

Highly organized and detail‑oriented

Resourceful, agile, and solutions‑oriented

Motivated self‑starter with strong follow‑through

Collaborative and comfortable working across highly cross‑functional teams

Strong communication and presentation skills

Positive energy and enthusiasm for bringing new ideas forward

Able to create high‑quality content quickly while maintaining creative standards

An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1‑800‑964‑9793 and say “Associate Relations” or send an e‑mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.

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