Creative Director / Lead Brand Designer

We’re hiring a Creative Director / Lead Brand Designer to define and evolve Laurel’s brand at a pivotal moment of scale.

You will shape and evolve Laurel’s brand system across marketing, product touchpoints, sales materials, web, content, and emerging AI surfaces. You will operate strategically and tactically: defining positioning, evolving visual language, and then turning around a launch asset yourself when needed.

You are AI-first. You use generative tools fluently. You think in systems.

Responsibilities

Own and evolve the brand system, including brand strategy, positioning, narrative framing, visual identity, typography, layout, imagery, and brand voice.

Build durable AI-first systems that scale across web, product marketing, sales enablement, and content.

Empower creative and non‑creative team members to create and extend brand assets.

Art‑direct major campaigns and launches (web, video, social, press) and personally design assets for web, blog, sales decks, launch materials, and social media when needed.

Maintain a high quality bar across all outputs.

Operate at both strategic and execution levels, ensuring brand expression aligns with product experience.

Define AI-first brand design by operating at an expert level in image prompting, generative visual workflows, developing repeatable AI pipelines, systematizing production, and pioneering AI in brand storytelling.

Build and manage a flexible creative bench: maintain a strong portfolio of trusted freelancers and creative partners, decide when to DIY or outsource, scope, brief, and manage external collaborators efficiently.

Collaborate deeply with product and marketing teams, supporting sales and marketing with high‑quality materials that elevate perception.

Qualifications

A portfolio showcasing world‑class brand and visual design work you personally executed.

Clear evidence of individual contribution and articulation of art direction for other creatives.

Experience working inside a fast‑moving product startup; bonus points for B2B, SaaS, or professional services.

AI-first design fluency with extensive experience using image or video generation tools or AI-based workflows.

Track record of creating, evolving, and evangelizing visual identity and/or brand systems.

Comfortable working in small, high-performance teams.

Nice to Have

Motion design (After Effects, generative motion workflows).

Video editing and basic shooting capability.

Webflow development.

Product design.

Flexibility & Logistics

Location: Hybrid, based in downtown San Francisco, with at least 3 days per week in office.

Visa Sponsorship: We are unable to sponsor visas at this time.

Compensation: Competitive salary ($185 K–$240 K), generous equity, comprehensive medical/dental/vision coverage with premiums covered, 401(k), and additional benefits including wellness, commuter, and FSA stipends.

Benefits

A smart, fun, collaborative, and inclusive team.

Great employee benefits, including equity and 401(k).

Bi-annual, in-person company off‑sites in unique locations.

An opportunity to perform at your best while growing, making a meaningful impact on the company’s trajectory, and embodying core values such as understanding your "why", dancing in the rain, being your whole self, and sanctifying time.

Equal Opportunity Statement
We encourage diverse perspectives and rigorous thinkers who aren’t afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance.

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