Social Media Specialist

Job Description

The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media.

Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning

Drives community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors

Oversees daily social media operations for the team, ensuring seamless execution of strategies

Manages the content calendar and oversees all aspects of social media content creation, from ideation to implementation

Spearheads social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels

Utilizes social media analytics tools for deep insights and proposes content strategies aligned with brand objectives

Collaborates closely with the Public Relations Team to integrate influencer marketing seamlessly into overall social media initiatives

Conducts in-depth performance analysis and delivers comprehensive reports

Researches and continuously monitors emerging social media trends to ensure staying ahead of the curve

Produces store-related social media content when needed, from copy to image

Performs other duties as required or assigned

Qualifications:
Qualifications

Bachelor’s Degree in Marketing, Communications, or a related field

2+ years of experience in social media management

Exceptional verbal and written communication skills and relationship-building skills

Organizational and time management skills

Experience in the food and beverage industry preferred

Knowledge of Italian cuisine and culture preferred

Additional Information

Benefits and Perks

Medical, Dental, Vision Insurance

Paid Time Off

Paid Parental Leave

401K with match or RRSP

Bonus program

Free family meal daily

Discounts at Eataly

Classes on products and Italian cuisine

Referral bonus program

and more!

JOB REQUIREMENTS

Availability to work onsite with a flexible schedule often including evenings, weekends, and holidays

Ability to travel up to 10% of the time

The annual salary for this position is $70,304

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.