Copywriter, Shopbop at Bop LLC New York, NY

DESCRIPTION

Shopbop is looking for a creative, innovative, and organized copywriter to craft compelling, inspiring copy for marketing assets across site, email, social, push & additional channels. The copywriter will collaborate with the Shopbop site marketing team, fashion office, and creative teams to conceive and execute complex campaigns & content across multiple platforms.
Write copy for website collateral and customer-facing communications, including homepage stories, emails, mastheads, UX copy, and promotions.
Nimbly, expertly and quickly pivot tone of voice depending on the project, whether it’s a Tier 1 editorial campaign or promotional copy.
Execute compelling long-form content that organically incorporates SEO terms and flows naturally.
A high level of project ownership and self-editing skills.
Work with the Shopbop editors, writers, marketing & creative partners to develop and execute narrative direction for editorial features and various marketing initiatives.
Maintain strong up-to-date knowledge of the competitive fashion, style & online retail landscape.
Maintain and develop Shopbop brand voice by creating compelling, accessible copy.
BASIC QUALIFICATIONS

BA from an accredited university.
3+ years in a copywriting, editing, and/or content-related role, preferably within the online retail sphere.
Proven experience writing concise, quippy, and engaging copy—specialties in the promotional and UX copy are a plus, but not required.
Proven ability to write copy for a variety of platforms and customer touchpoints.

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