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Digital Marketing Manager

The Edge Fitness Clubs, Orange, CT, USA

Pay: 60.000 - 80.000

Job type: Full Time


Job Description
What You’ll DO
The Digital Marketing Manager will lead strategy development, campaign oversight, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You will collaborate with internal teams and agency partners to drive online conversions and in-club sales effectively and efficiently. Expertise in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms is essential. Join our growing marketing team to create innovative and forward-thinking digital marketing campaigns that attract and retain EDGE customers in an evolving omni-channel environment.

Recommend and support digital marketing strategies that implement integrated campaigns across various digital channels, partnering with internal departments and external suppliers to lead projects and meet deadlines.

Serve as the subject matter expert for paid search in Marketing digital channel development and implementation.

Oversee performance of assigned digital campaigns and projects.

Manage multi-million dollar digital channel executional budgets.

Promote digital marketing through departmental training and self-education.

Dedicate time to marketing innovation and quality improvement.

Manage special Marketing Communications assignments.

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