Brand Manager

Brand Manager
The Brand Manager is responsible for developing, establishing and achieving the short‑ and long‑term brand objectives and strategies for the business he/she manages. This includes both achieving the short‑ and long‑term financial commitments for the Brand he/she manages as well as building and protecting brand equity. The Brand Manager may manage associate and/or senior associate brand managers. Success in this position requires consumer centric strategic thinking, strong data analytics and understanding skills, ability to build purposeful brands and drive integrated and inspiring creative communication campaigns. The brand manager must demonstrate ability to perform across most of the Bayer core competences: Play to win, Grow yourself and others, leading with purpose, building trust and being inclusive, collaboration, creating value with the customer, accountability and efficiency.

Responsibilities

Establishes and directs the development and implementation of the brand’s marketing plans and budget and long‑term financial plans to achieve the category’s volume, profit and spending objectives;

Effectively plans to ensure that top line sales goals and bottom‑line profit goals are met, by overseeing the execution of brand strategies through the Brand Management team, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities;

Partner with Innovation Director and Managers to develop and execute 3‑5‑year NPD strategy to support overall brand objectives;

Manages, coaches, and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers. The Brand Manager supervises his/her resources to achieve brand objectives and clearly communicates standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload, and appropriate delegation;

Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them;

Manages and leads multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy;

Manages and leads multiple cross‑functional teams, including R&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc., to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood, and implemented by all cross‑functional groups;

Supports the strategic brand plans that not only deliver on annual and longer term financial objectives but also protect brand equity and enhance brand health.

Qualifications

BS/BA degree

Fit to Win Competencies: Action oriented/drives results, learning and change agility, plans and aligns, collaborates, customer focus, builds effective teams, cultivates innovation, drives stakeholder engagement, effectively manages suppliers.

Fit to Win Skills

Financial and Operational Acumen: financial management skills to critically and objectively assess programs/investments vs results.

Ability to streamline operational processes and drive efficiency through use of technology. Excellent problem‑solving skills.

Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting.

Proven ability to assess and react to complex data points, distilling information down to actionable insights.

Marketing Brand Building: Excellent communication skills required.

Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders. Strong project management skills, including identifying key milestones and delivering against deadlines.

Preferred Qualifications:

MBA with 3 years of experience in a similar or related role, ideally in a CPG/healthcare environment or BS/BA with 5 years of experience in a similar role, ideally in a CPG/healthcare environment.

Compensation and Benefits
Employees can expect to be paid a salary between $116,880 and $175,320. Additional compensation may include a bonus or commission (if relevant).

Health care

Vision

Dental

Retirement

Paid time off (PTO)

Sick leave

Location
United States: New Jersey: Whippany

Division: Consumer Health

Reference Code: 868040

Equal Opportunity Employer Statement
Bayer is an Equal Opportunity Employer for Disabled individuals and Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E‑Verify Employer. All information on this site is subject to compliance with local rule and regulations, including, without limitation, U.S. Executive Orders.

Contact
Email: hrop_usa@bayer.com

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