Social Media Strategist

Building successful marketing campaigns takes careful planning, development, and a strong social media strategist who can reach the target audience. K1 Speed is seeking a skilled social media strategist to help us build social media campaigns that capture prospects’ attention and engage existing customers.

Responsibilities

Produces, edits, and proofs digital content according to a content schedule.

Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, Twitch, and Reddit according to a content schedule.

Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge Social Media Platforms success.

Oversees and contributes to results reporting and presentations.

Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities.

Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging.

Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding/engaging with customers and employees as needed.

Closely monitor social media channels for trends, customer feedback, and industry news.

Collaborates with a variety of key internal and external stakeholders in a matrix environment.

Develops social media influencer campaigns to encourage engagement in real-time.

Performs other related duties and projects as required by management.

Skills and qualifications

Understanding of web traffic metrics/analytics

Strong verbal and written communication skills

Experience creating and scheduling content calendars

Short form writing experience is necessary within social content context

Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok

Excellent time management skills and customer-service oriented attitude

Excellent attention to detail

Excellent analytical, written, and verbal communication skills

Ability to work in a fast-paced environment and learn quickly

Self-starter; takes initiative; excellent time management skills and ability to work independently and as part of a team

Experience using social publishing tools (Sprout Social, Social Studio, Plannable)

Preferred qualifications

3-4 years’ experience working as a social media strategist or manager

A bachelor’s (or equivalent) degree in marketing or a related field

Hands‑on experience using social media to build brand awareness

Ability to identify target audiences’ preferences and produce tailored content

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