Ad Sales Research Manager

Manager, Campaign Insights
The Advertising & Partnerships Insights & Measurement team is seeking a manager to join our growing Campaign Insights team. We partner with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with the firm deliver on KPIs and help solve the client's business challenges? Which company content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns? The manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events. This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business.

Responsibilities:

Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance

Create presentations that communicate campaign results, insights and recommendations in visually compelling formats

Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines

Support supervisor and the broader Impact team on key Sales priorities and initiatives

Manage, train, and motivate onboarding analysts

Collaborate across Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Qualifications:

Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field

Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm

Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others

General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging

Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs

Well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus

Proven data analyzation, interpretation and visualization skills

Desired Characteristics:

Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus

Strategic thinker with a deep interest in media, analytics and/or marketing

Story driven problem solver able to interpret and visualize data with client needs in mind

Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines

Strong communication skills, both oral and written

Ability to work independently and as part of a team

Naturally curious, resourceful and motivated

Open-minded and able to incorporate feedback and learnings into future projects

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