Influencer Marketing Manager

COTY is looking for smart leaders who are fast and passionate.

The Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.

Responsibilities
As our Manager, you will report to our Senior Manager of Influencer Marketing/Public Relations and support the team in the development and execution of US press and influencer strategies for a portfolio of fragrance and makeup brands (Marc Jacobs Fragrances and Makeup) to maximize social content, press coverage and positive consumer engagement. The Manager will help shape and execute 360° programs that maximize brand awareness, consideration, and demand—spanning paid and earned influencer initiatives, press outreach and event execution. Additionally, they will support the team in budget management, external agency management, as well as the creation of strategic activation evaluations and recaps.

The Manager, PR & Influencer Marketing should excel at managing multiple priorities, staying highly organized, and approaching work proactively with a positive, collaborative mindset. The ideal candidate is an engaged social media consumer with strong writing skills, deep interest in beauty—specifically makeup and fragrance—and a passion for influencer marketing and public relations. They are an effective communicator who enjoys building relationships with creators, beauty editors, and VIPs. Experience with luxury makeup brands is required.

Your main focus:
Influencer Management & Execution:

Lead in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market

Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested

Manage external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence

Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations

Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors

Press Management & Execution:

Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments

Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers

Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&A documents

Develop and maintain strong editorial relationships to support ongoing earned press coverage

PR & Influencer Reporting, Analysis & Recommendations:

Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools

Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies

Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs

Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360° campaign performance

Maintain up-to-date media and influencer contact lists

Business Processes & Operations:

Assist in managing detailed brand budgets across influencer, press, and event programs

Oversee purchase orders, timely processing of invoices, and payments for agencies, influencer partners, and vendors

Manage forecasts and product orders using SAP/Ariba and coordinate with local IM and cross‑functional teams

Manage product closet inventory with accuracy, organization, and allocation strategy

Ensure smooth operational flow between teams by maintaining organized documentation and efficient internal processes

Team Support & Communication:

Act as a liaison with Global Influencer Marketing, US/Global Marketing, Digital, Media, E‑Comm, and agency partners to support 360° communications

Collaborate across the PR/IM team on cross‑portfolio initiatives, including desksides, award submissions, and press moments

Communicate clearly and professionally on behalf of the department and uphold Coty’s luxury brand standards

Qualifications
We’d love to see candidates who have:

4-year Undergraduate Degree in Communications or Related Field

3+ years of Public Relations, Influencer Marketing, Event Planning and/or related experience, particularly in the makeup space

Experience in event management and execution

Experience managing influencer campaigns

Interest in the Beauty, Public Relations and Influencer Marketing industries

Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills, and resourcefulness; special skills required:

Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized

Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management

Creativity and Innovation - Creativity, savvy, originality, brand understanding

Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive

Experience working with beauty or lifestyle brands; prestige/luxury makeup & fragrance brand experience preferred

Genuine interest in Marc Jacobs Fragrances and Beauty, including their brand worlds, aesthetics, and consumer communities

Existing influencer and agent relationships

Existing beauty editor relationships and strong understanding of the editorial landscape

As our Manager, this is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Base Salary Range: $100,000-$130,000K

Generous PTO and holiday schedule.

Employee discounts across Coty’s luxury portfolio.

About Coty
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to see you.

Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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