Marketing Services Campaign Manager - Adobe Journey Optimizer. Job in Raleigh Mo

Marketing Services Campaign Manager
The Marketing Services Campaign Manager will liaise directly with client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform.

Responsibilities

Work with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery

Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements

Create and manage project plans and timelines to deliver marketing campaigns on time against a campaign calendar

Complete Business Requirements Documents (BRD) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics

Manage client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns

Manage relationship with the client's marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines

Manage the Campaign Services team offshore, providing campaign technical guidance and clarifying the business need

Review campaign metrics and present trends and insights; work with Customer Marketing Strategy on campaign optimization

Manage demand for services, capacity to deliver services, and client expectations

Qualifications

Minimum 3 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations

Minimum 3 years of experience with transactional databases and marketing automation platforms/technologies; e.g., Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo

Minimum of 2 years of experience in Campaign Migration Strategy, Campaign Management, Business Requirements Gathering/Documentation, Campaign Strategy AJO Functional Expertise, RTCDP Functional Expertise

Bonus Points

Experience with HTML

Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles

Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes

Ability to evaluate concepts and present recommendations to senior leadership

Benefits
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

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