Brand Marketing Program Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As a Brand Marketing Program Manager you’ll play a pivotal role in helping our brand marketing and social teams bring ambitious ideas to life—on time, on brand, and at scale. You’ll connect creative vision to execution, bring clarity to complexity, and build the structure that helps great ideas thrive. This role sits at the intersection of creativity, strategy, and operations: you'll enable Figma's brand to show up powerfully across social, digital, and real‑world moments.

You’ll partner closely with our Brand Strategists, marketers, creative teams, and partners to plan and deliver high‑impact campaigns and activations that help Figma grow into its next chapter as a multi‑product, global company.

This is a full‑time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

Partner with brand, social, and cross‑functional marketing teams to translate strategy and creative ideas into clear project plans, trackable outcomes, and clear communications

Build and manage timelines, resourcing, and budgets for campaigns and always‑on initiatives, ensuring alignment with team and company goals

Drive the end‑to‑end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency

Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned

Establish repeatable processes and best practices that enable the team to scale its impact globally

Support key tentpole initiatives, ensuring cross‑functional coordination and readiness across marketing, creative, and social teams

Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work

Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best‑in‑class strategies and capabilities

We'd love to hear from you if you have:

6+ years of experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in‑house brand team

Demonstrated experience building integrated marketing campaigns across digital, social, and experiential channels

Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible

Proven experience working with project management and collaboration tools

Enthusiasm for creativity, storytelling, and enabling teams to do their best work

While not required, it’s an added plus if you also have:

Experience supporting or managing social‑first campaigns or brand activations

Background in creative production or content operations

Familiarity with Figma's products or a passion for design and collaboration tools

Experience working on or with global marketing teams

Benefits
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non‑sales roles. Compensation and benefits are subject to change and may be modified in the future.

Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Annual Base Salary Range:

$127,000 - $269,000 USD

Equal Opportunity Employment
Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com .

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