Marketing Coordinator

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Full Time Houston, TX, US

Job Description
Stone Mountain Properties is a Multifamily property management firm. We are seeking a talented marketing coordinator who will collaborate with operational leadership and community managers to maintain and/or improve occupancy and rental income through the creation and implementation of effective marketing efforts.

Job Duties and Responsibilities

Create and maintain targeted and relevant online content for property websites, social media, and advertising, including copy, video, and photography. Monitors multi-channel advertising (weekly, monthly, and quarterly) results and adjusts as necessary.

Provides additional marketing support to underperforming properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely following up to evaluate results and make any necessary changes.

Assists in developing models/curb appeal deliverables, creative communication pieces, promotional materials, presentations, websites, reports, and training materials for assigned portfolio of properties.

Assist with the design and implementation of signage, web-based branding, collateral materials, and marketing plans for properties.

Assist with floor plan review and creation of 3D floor plans and walkthroughs.

As sist with redesigning and reordering all signage and collateral materials (including web-based advertising and branding) for stabilized properties.

Ensure technology feeds and integrations are in place and working correctly.

A nalyze leasing reports weekly to anticipate and combat downward occupancy trends. Analyze marketing reports to stay apprised of rent and marketing trends.

Develop, maintain, and evaluate leasing initiatives and community promotions.

Identify and provide additional marketing support to underperforming communities.

Create excitement and enthusiasm for new initiatives and campaigns among community teams.

Assist stabilized and repositioned communities that are experiencing marketing challenges and poor occupancy.

Ensure Google Analytics profiles and Business Listings are set up for each community website through the corporate office and review on a weekly or monthly basis.

Work collaboratively with leadership at all levels to execute strategic marketing plans that achieve optimum leasing and financial performance.

Assist with the development and execution of national and regional advertising/marketing campaigns and resident retention promotions.

Show leadership in the use of social media and online marketing tools.

Mentor, coach, and train community teams regarding effective social media channels and activities.

Maintain communication with Regional Portfolio Director to anticipate and respond to marketing needs (collateral, signage, condition of models).

Set up, claim, and assist with the ongoing monitoring of major social media websites and location websites (i.e., Google+/Google+ Local, Instagram, Twitter, Facebook, Foursquare, etc.)

Set up and review online review sites on an ongoing basis, assisting in responding to online reviews where needed.

Qualifications

Legal authorization to work in the United States.

Must have and maintain a valid driver's license.

Must possess and maintain reliable transportation. Travel to various apartment communities is required.

High school graduate required, Bachelor's degree preferred.

2-3 years experience with social media marketing and content creation.

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