Social Media Specialist

Social Media Specialist
About the Role
The Social Media Specialist will play a key role in developing and executing engaging social media strategies across multiple platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Reddit, and emerging channels.

This role combines creativity with strategy and analytics. You'll be responsible for building social media calendars, creating compelling content, managing online communities, supporting paid social campaigns, tracking performance metrics, and identifying opportunities to grow engagement and brand awareness.

The ideal candidate understands internet culture, social trends, audience behavior, and platform best practices, while also being highly organized, detail-oriented, and results-driven. You should be comfortable balancing creative storytelling with performance-focused thinking and enjoy working collaboratively in an agency setting.

Key Responsibilities

Develop, manage, and execute organic and paid social media campaigns across multiple platforms

Create engaging social content including captions, graphics, stories, reels, short-form videos, and campaign messaging

Build and maintain monthly social media content calendars for client accounts

Collaborate with creative, media, and account teams to support integrated campaign strategies

Monitor trends, viral content, platform updates, and emerging social media best practices

Manage community engagement by responding to comments, messages, and audience interactions in a professional and brand-aligned manner

Assist with social media advertising campaigns including audience targeting, campaign optimization, and creative testing

Analyze campaign and content performance using analytics tools and platform insights

Build client-facing reports highlighting audience growth, engagement, reach, and campaign results

Brainstorm and contribute innovative content ideas and campaign concepts

Coordinate with design and video teams to create high-performing, social-first content assets

Support influencer partnerships, creator collaborations, and promotional campaigns when applicable

Monitor competitor activity and identify opportunities to improve content performance and engagement

What We're Looking For

2+ years of experience managing social media accounts, campaigns, or digital content for brands or agencies

Strong understanding of major social platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, and X

Experience developing social content calendars and managing multiple accounts simultaneously

Familiarity with paid social advertising platforms including Meta Ads Manager and LinkedIn Campaign Manager

Strong copywriting and communication skills with the ability to adapt tone and messaging across brands and audiences

Understanding of social media analytics, audience engagement, and content performance metrics

Experience with community management and audience interaction strategies

Highly organized with excellent attention to detail and time-management skills

Self-motivated, proactive, and eager to stay ahead of social and digital trends

Ability to work independently while also collaborating effectively within a team environment

Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools is a plus

Basic video editing and short-form content creation experience preferred

Photography, videography, influencer marketing, or paid social experience is a plus

Why You Should Join
We believe great work happens when talented people are supported, challenged, and inspired. Joining our team means becoming part of a collaborative culture where creativity, innovation, and professional growth are genuinely encouraged.

What makes this opportunity stand out

Work on campaigns for established and recognizable brands across diverse industries

Be part of a collaborative and energetic agency environment where your ideas are heard

Gain exposure to integrated marketing campaigns, creative strategy, and digital media initiatives

Opportunity to expand your skills across organic social, paid campaigns, influencer collaborations, content strategy, and analytics

A fast-moving environment that encourages innovation, creativity, and continuous learning

Career growth opportunities within a growing and evolving agency team

Work closely with experienced creatives, strategists, and marketing professionals who are passionate about producing high-quality work

Enjoy a workplace culture that values teamwork, communication, creativity, and work-life balance

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