Assistant Account Planner in Cleveland

Assistant Account Planner
Job Summary
As an Assistant Account Planner at shark&minnow, you will play an integral role in shaping the strategic foundation behind our clients’ brands and marketing initiatives. Working at the intersection of research, creativity, media, and digital systems, you will support the development of brand purpose, positioning, and communications strategies grounded in cultural insight, competitive context, and evolving customer needs.

Key Responsibilities
Strategic Planning

Leads creative ideation sessions with colleagues and brand summits with clients

Originates creative ideas and translate across marketing systems

Reveals insightful ways to improve creative

Develop purpose and principles for a brand based on a deep understanding of its assets, culture, and goals, changing competitive landscape, emerging customer needs, and cultural trends

Create new brands for non-profit or for-profit organizations

Create architecture and principles for how to apply a brand across an organization and its lines of business

Partner with designers to create the verbal, visual and experience expression of a brand

Explore how a brand strategy and design plays out in interfaces and product/service/experience innovations

Develop creative briefs and channel/touchpoint plans

Develop customer journey maps, media ecosystems, value maps and other research tools to guide creative inspiration and development

Understanding of key strategic concepts & frameworks (i.e. Brand Principles, Communications Planning)

Writes decks with exceptional narrative

Embraces the user experience mindset and articulates a human-centered design approach to marketing

Recognizes the difference between "good" and "great" and can work through team dynamics, clients, and timelines to defend great work

Media Planning

Conducts research to reveal media consumption and engagement habits to enlighten the media plan

Develops media plans

Leads coordination with media partners

Digital Acumen & Marketing Systems

Collaborates with the Department of Client Services that will publish, maintain, and monitor branded digital marketing system

Manages the development, measurement, and optimization of digital marketing solutions for Clients on an on-going basis

Partners with creative teams to ensure that content is relevant for the brand and audiences

Manages the creation of image, article, and video-based content through a process with multiple approval layers

Contributes to strategic presentations on new technology or industry updates for internal teams and external partners

Analytics

Analyzes data and reveal actionable insights

Establishes content KPIs/goals and management the creation of Actionable Insights report

Applies proven creative thinking applied to data, systems, and processes

Consulting & Client Management

Supports the client lead for a project engagement

Presents to clients with authority

Embodies the confidence to work directly with clients and manage the procurement of client approvals, feedback, information, and details

Collaborates with client and internal teams to ensure all deliverables are high quality and shared on time

Embodies an entrepreneurial mindset

Qualifications
Minimum Requirements:

Bachelor’s degree in marketing, advertising, communications, or a related field.

0–3 years of relevant marketing, advertising, or account management experience (internships count!).

Skills & Experience:

Understanding of Adobe Creative Suite.

Familiarity with content management systems (e.g., WordPress).

Knowledge of email marketing platforms.

Proficiency in social media platforms, tools, and strategies.

Awareness of digital marketing trends and foundational concepts.

Strong organizational and time management skills, with the ability to multitask in a fast-paced environment.

Excellent written and verbal communication skills.

Detail-oriented with a proactive, problem-solving mindset.

Ability to collaborate effectively with cross-functional teams.

Proficiency in Microsoft Office (Word, Excel, PowerPoint) and project management tools (e.g., Asana, Teamwork, Trello, Basecamp) is a plus.

Familiarity with digital marketing, media planning, and analytics tools.

Ability to work independently while maintaining high-quality work outcomes.

Strong discretion and sound judgment.

Ability to travel occasionally.

Change the tide with shark&minnow
shark&minnow is an independent and women‑owned, multi‑disciplinary strategy and design consultancy specializing in branding, marketing, advertising, public relations, and audio and video production. We believe in fostering a collaborative and creative work environment where our team members can thrive.

Workplace & Culture

Inspiring Workplace: A dynamic, team‑oriented culture that encourages creativity and innovation.

Professional Growth: Opportunities for career development, mentorship, and continuous learning.

Exciting Projects: Work with high‑profile brands and contribute to diverse, impactful marketing initiatives.

Competitive Compensation: A strong salary and benefits package designed to support your well‑being.

Flexible Work Options: Hybrid and remote work flexibility to promote work‑life balance.

Comprehensive Benefits Package
Personal Time‑off & Flexible Work Schedule

Holidays

Winter break

Vacation days

Sick days

Work from home days

Health & Wellness

Medical Insurance (100% covered by shark&minnow)

Dental Insurance

Vision Insurance

Financial & Retirement Benefits

401(k) Investment & Profit‑Sharing Program: Traditional and Roth IRA contributions

Performance‑Based Bonuses

Income Protection & Benefits

Life Insurance

Long‑Term Insurance

Short‑Term Insurance

#J-18808-Ljbffr