Senior Search Engine Marketing Manager, Apartments.com

Senior Search Engine Marketing Manager, Apartments.com
Role Description: This position is 5 days in our Atlanta office. The Senior Search Engine Marketing Manager will drive high-volume performance through scalable growth, prioritizing smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition.

Responsibilities

Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms.

Own budget allocation, pacing, and optimization to maximize ROI and scale.

Drive performance improvements across bids, keywords, creatives, and campaign structure.

Build reporting frameworks and deliver actionable insights through dashboards and presentations.

Lead testing and adoption of new features, automation, and growth opportunities.

Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance.

Monitor competitive landscape and provide insights to sales and marketing teams.

Explore and test ways to improve program performance utilizing AI techniques.

Basic Qualifications

Bachelor’s degree from an accredited, not-for-profit, in person University or College in Marketing or other relevant field.

7+ years of work experience in business, marketing, search (SEM/SEO) or related professional area.

Experience managing and optimizing $50MM+ annual digital marketing budgets across major performance marketing platforms and channels.

A track record of commitment to prior employers.

Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types.

Significant experience managing and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in‑house.

Strong analytical skillset with experience in Google Analytics (or similar), and advanced proficiency in Excel/Google Sheets.

Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms.

Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries.

Preferred Qualifications

MBA preferred.

Knowledge/experience of multifamily industry a plus.

Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy.

Experience working with large datasets and querying databases (e.g., Google BigQuery).

Experience with enterprise bid management platforms such as Search Ads 360.

Experience leveraging business data and feed-based signals to power automated bidding and campaign optimization.

Hands‑on experience with tagging and tracking implementation.

Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug.

Life, legal, and supplementary insurance.

Virtual and in‑person mental health counseling services for individuals and families.

Commuter and parking benefits.

401(K) retirement plan with matching contributions.

Employee stock purchase plan.

Paid time off.

Tuition reimbursement.

On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).

Access to CoStar Group’s Employee Resource Groups.

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.

Equal Employment Opportunity Statement
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.

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